Kajal Aggarwal, an Indian Actress has now turned out to be the first investor in the Direct- to- Consumer Ayurvedic brand in a series A funding round.
Aggarwal invested a sum of Rs 5 crore in a D2C Ayurvedic beauty and personal care brand named ‘The Ayurveda Company’.
The series A round is expected to reach a total corpus of $15 million (about Rs 122.6 crore).
The Ayurveda Company (TAC) was launched in 2021. It successfully raised $3 million from Wipro Consumer Care Ventures in an early start.
Actress Aggarwal about her investment
Image Credits: Entrepreneur
Singham Actor Kajal Aggarwal shared that the Ayurvedic Company brand stands out because of its honest, ethical and hand-picked formulations.
TAC holds the power to transform this world through Ayurveda. Aggarwal said she believes in Ayurveda which will make the world a better and kinder place.
Indian Actress Aggarwal joined this TAC’s mission to heal the world with Ayurveda.
In October, the company for its Dashapushpadi range rolled out an advertising campaign featuring Aggarwal in it.
The Ayurveda Company was founded by Param Bhargava and Shreedha Singh. This Ayurveda Company manufactures ayurvedic products which help with skincare, haircare and also in natural makeup.
Param and Shreedha before launching TAC, started the D2C Ayurvedic beauty and wellness brand Khadi Essentials Healthcare.
TAC started its development after a few months of investment from Wipro, Rahul Gupta from Tricity Technologies and Harsh Gupta from the School of Design and Entrepreneurship.
Omnichannel beauty and wellness brand enjoy an online community with Ayurveda at the heart of it.
Ayurvedic products are purchased on the website and over 30 marketplaces like Nykaa, Flipkart, Amazon, Myntra, Blinkit and First Cry among others.
This startup got a high revenue of about 500 percent in its initial days which was between March 2022 to October 2022. It aims to grow 10 times more by the end of March 2023.
According to report, TAC is currently available at 20 exclusive brand outlets (EBOs) in India.
Featured Image Credits: Business Today
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