Dialect-based OTT Platform STAGE bags INR 40 Crore in a funding round led by Blume ventures.
Along with Blume ventures, NB ventures, Tarmac ventures, Tailwind ventures, Wefounder circle, Mumbai angels and Dholakia Ventures also participated in this funding round. In addition to this, participation from TSM ventures, Longtail ventures, Lets ventures and AngelList was also seen.
The round also saw participation from existing investors like Better Capital, IPV, TCA and Venture Catalysts.
This OTT platform has previously raised INR 31 Cr and with the addition of fresh funds, the total tally reaches INR 71 Cr.
The freshly infused funds will be utilized for the growth of the product. Furthermore, the funds will be deployed for going deeper into Rajashthan and Haryana for the creation of more original content.
OTT Platform STAGE’S Background
Set up in 2019 by Vinay Singhal, Shashank Vaishnav and Praveen Singhal, STAGE is a dialect-based platform that allows creators to create local content in their local language. It is an OTT platform that offers informative, trending and entertaining content in local dialects.
This Delhi-based startup started its journey with Haryanvi content in 2019. It claims to have over more than 2,25,000+ subscribers. Along with this, the startup also claims its tremendous growth in subscribers. Every month, 25k+ people join STAGE as subscribers. The startup plans to establish its presence in 10% of 25 Million+ households by 2024.
This hyper-localized OTT platform has produced many web series in Haryanvi. It includes web series like Group-D, college kaand, Akhada and Opri parai etc.
STAGE launched its Rajasthani dialect in June 2022, which has already crossed the 10k+ subscribers mark.
Currently, the platform offers content only in Haryanvi and Rajasthani dialects. However, the startup has a vision of launching content in more than 20 plus dialects by 2027. Besides, it also plans to reach over 200 million households.
It also offers VIP services which allow users to watch premium content through subscription.
Featured Image Credit: www.stage.in
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