D2C Superfood Startup Nourish You bags $2 Mn in a seed funding round. This funding round was led by Triumph Group’s Y Janardhana Rao, Rohit Chennamaneni ( Founder, Darwinbox ), Nikhil Kamath ( Founder, Zerodha ), and KIMS Hospital’s CEO Abhinay Bollineni and others. Furthermore, the round also saw participation from Abhijeet Pai ( Founder, of Gruhas Proptech).
Nutrivative Foods Pvt Ltd. owns this Hyderabad-based food startup. Superfood and its benefits to Indian households has highly grown in recent times. Superfood brand Nourish You leads this category with its exclusive homegrown products.
Certainly, this funding will increase the market dominance of Nourish You. Furthermore, these funds will push up the startup to grow and elevate.
A large portion of freshly infused funds will be used to elevate the R&D of the startup. The funds will also be allocated for the development of new products. Additionally, the company will use the funds for marketing and branding. Furthermore, the startup plans to hire new talents for the company.
The superfood startup Nourish You plans to establish its reach among people and expand its market presence.
D2C Superfood Startup Nourish You’s profile
Set up in 2015 by Sowmya Reddy, Krishna Reddy and Rakesh Kilaru, Nourish You is a superfood brand. The startup has created a market for superfoods in India by creating homegrown seeds.
It offers Quinoa and Chia seeds to Indian consumers. Also, it offers nut mixes, edible seeds, etc.
Nourish You operates through its website and online marketplaces like Flipkart, BigBasket and others.
The company claims itself as a vegan brand. It also claims that Nourish You manages 5000 acres of farms in Rajasthan, Karnataka and Haryana.
This super healthy vegan brand offers services globally too. Apart from India, Nourish You exports its products to Singapore, Nepal, Kenya, Maldives, Mongolia and Dubai.
Not to mention, India is a land of tasty foods. Along with fatty and spicy foods, people also adopt a healthy lifestyle by consuming superfoods and natural items. Thus, many new food startups are emerging in the market. Superfood brand Nourish You lands in rivals with Phab, Wellbeing Nutrition and Lo! Foods.
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