The footwear start-up Yoho has raised Rs. 20 Cr in series A funding round. The investment was led by Rajeev Mishra, Chief Executive Officer of Softbank, Rukam Capital, Vijay Shekhar Sharma, Paytm founder with other investors.

The company has planned to utilise the fund to create new products to market and Sustainable Manufacturing Standard. The company said in their press statement.

The company was established in the year 2021 which manufactures orthopedic footwear which are light weight and affordable.

Manufacturing of the foot wear is done using Artificial Intelligence (AI) Technology . The company had designed 700 product prototypes before establishing the company.

Research team of the company has tested the footwear using 1320 N weight, which is equivalent to exert the force on the foot bed material of the footwear to check its bounce back ability and they succeeded in getting the positive result.

The Direct to Customer (D2C) start-up has sold over 1, 00,000 pairs of footwear in the span of one and half year of its establishment. The products are known for lightweight, breathable, bouncing foot bed and landing on heel like features.

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