Market Definition

Fruits and vegetables, tree nuts, dried fruits, horticulture, and nursery crops are examples of specialty crops (including floriculture). They also contain exotic plants grown in a particular area due to topographical and climatic characteristics. A paradigm shift in consumer eating behaviors has been documented due to population growth and an increase in per capita disposable income, directly affecting the demand for wholesome food. Other factors boosting the market for specialized crops include increased urbanization, ethnic diversity, health concerns, and changes in demographic characteristics.

Data Bridge Market Research analyses that the global specialty crop market is expected to reach the value of USD 1,195,570.37 million by 2029 with a CAGR of 4.6% during the forecast period

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Specialty Crop Market Analysis and Size

Fruits and vegetables, tree nuts, dried fruits, horticulture, and nursery crops are examples of specialty crops (including floriculture). They also contain exotic plants grown in a particular area due to topographical and climatic characteristics. A paradigm shift in consumer eating behaviors has been documented due to population growth and an increase in per capita disposable income, directly affecting the demand for wholesome food. Other factors boosting the market for specialized crops include increased urbanization, ethnic diversity, health concerns, and changes in demographic characteristics. The primary drivers of the specialty crops industry include the expanding application range of specialty crops, encouraging government initiatives, and free trade policies. However, expansion is constrained by trade and environmental constraints.

Global Specialty Crop Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:


Rising inclination of consumers towards vegan food, natural and healthy foods

As a conscious consumer, it is a particularly beneficial way of life because turning vegan would entirely isolate oneself from dangerous antibiotics, hormones, and adulteration, which is widespread culture to ensure prolonged shelf life for most animal goods. As exports grow and the world shrinks, more preservatives and chemical compositions are used to ensure your food survives the journey. Veganism is also a nonviolent lifestyle choice. People’s increased health consciousness leads them to include more healthful items in their diets, such as medicinal herbs, spices, and nuts.

For instance,

  • In February 2022, Himalayan Natives published a blog on “The Ultimate Reality on Benefits of Cashew Nuts.” It mentioned that as a result of the vegan trend, 100% cashew nuts can be used to make vegan cheese. This nondairy cheese spread is prepared from softened cashews
  • In January 2021, CBI, Ministry of Foreign Affairs published an article on “Spices and herbs essential to vegan meat alternatives.” It mentioned that worldwide, a growing number of people are adopting plant-based diets. Approximately 10% of Europeans eat vegetarianism or veganism. Additionally, a wide variety of spices are employed in meat substitute goods

The rising inclination towards vegan and healthy food acts as a driver for specialty crop market expansion.

The increased focus of consumers on healthy living

The global market for specialty crop is being driven by a growing desire for a healthy lifestyle among people. The growing consumer preference for healthy lifestyles has become a driver for the creation of demand for specialty crops. Many pioneers, regardless of industry, have considered this driver and actively investing in specialty crop-based companies. An important aspect of leading a healthy lifestyle is eating healthy foods such as food made from specialized crops. A nutritious diet is critical for optimal health and nutrition. It protects against a wide range of chronic diseases, including heart disease, diabetes, and cancer. A healthy diet includes eating a variety of foods and consuming less salt, sugar, saturated fat, and industrially generated Tran’s fats. Also, increased knowledge of the advantages of a healthy lifestyle causes consumers to select the best healthy food products, which include foods manufactured with specialty crops such as nuts, spices, herbs, and so on.

For instance,

  • In January 2022, CBI, Ministry of Foreign Affairs published an article on “What is the demand for spices and herbs on the European market?”. This article mentioned that in the last five years, European imports of herbs and spices have fluctuated. Due to the COVID pandemic, sales of immune-boosting spices such as ginger, curcuma, and garlic increased significantly in 2020 and 2021. This increasing customer demand was also bolstered by social media promotion

Thus, increasing awareness of healthy lifestyles has eventually become a major driving force for specialty crop market expansion.


Advancements in agricultural technology

Innovative agricultural technological developments are reshaping farming practices and opening up new prospects. This has altered the way crops are raised and produced more effective ways to manage resources. Technology has an unquestionable impact on agriculture today. Researchers and engineers are always putting in a lot of effort to create new technologies that address issues with farming and crop production. There is a need for increased automation in specialty crop production, particularly in response to rising labor costs and the possibility of labor shortages. To solve these issues, technological advancements are being made, along with methods for collecting and sharing data in innovative formats. Technologies such as hi-tech farming, AI technology in agriculture, robotics, drones, sensors, and various other technologies will boost production and make farming more efficient, which will help in the growth of the global specialty crop market to expand.

Competitive Landscape and Specialty crop Market Share Analysis

The Specialty crop market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies’ focus on the Specialty crop market.

Some of the major players operating in the global specialty crop market are
Rice Fruit Company
Fisher Nut Company
Simped Foods Pty Ltd
SVZ Industrial Fruit & Vegetable Ingredients
Fruit + Veg.
United Natural Foods, Inc
Lamex Food Group Limited
Herbs N Spices International
Harbor Spice Co., Inc.
Olam Group
Oregon Spice Company
Speciality Crop Company., INC.
AGT Food and Ingredients
Natural Specialty Crops,
Golden Peanut and Tree Nuts,
Barnes Williams among others.

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Strict regulations for food products

For a number of reasons, specialty crops are particularly vulnerable to the prevalence of foodborne illnesses. It might be challenging to completely clean or sanitize specialized crops because they are frequently consumed raw or with little preparation, depending on the particular fruit or vegetable. As technology advances, issues such as responsibility and laws are becoming more crucial. To reduce the dangers of foodborne illnesses as much as possible, specialty crop producers must be aware of the rules that may have an impact on their business. Due to these reasons, food regulatory bodies such as the Food and Drug Administration (“FDA”) and the Food Safety and Inspection Service (“FSIS”) kept strict rules and regulations for these crop production.

For instance,

  • In June 2022, Foods that are regulated by the FDA, which includes specialty crops, are subject to extra regulatory requirements as a result of recently adopted food safety regulations (the FDA Food Safety Modernization Act, or FSMA). Farmers, shippers, and processors of both domestically produced and imported foods that fall within the purview of the FDA are affected by the obligatory food safety standards and traceability requirements being developed by FDA under FSMA. These requirements will mostly have an impact on produce growers at the farm production level

These regulations will become a major restrain for market growth.

Post-COVID-19 Impact on Global Specialty Crop Market

Post the pandemic, the demand for specialty crop has increased as there won’t be any restrictions on movement. Hence, the supply of products would be easy. The persistence of COVID-19 for a longer period has affected the supply chain as it got disrupted, and it became difficult to supply food products to consumers, initially increasing the demand for products. However, post-COVID, the demand for specialty crops has increased significantly owing to good nutrient content and other nutritional availability.

Recent Developments

  • In June 2022, Olam launched Terrascope, a climate technology company, to help businesses realize their Net Zero goals
  • In August 2022, to reduce some delivery times by more than a day and fully utilize UNFI data points to supply fresher fruit to its clients, UNFI Produce implements new technologies and processes and expands its private label options

    Global Specialty Crop Market Scope

The global specialty crop market is segmented into four notable segments based on crop type, nature, and application. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Crop Type

  • Fruits
  • Vegetables
  • Tree Nuts
  • Herbs
  • Spices
  • Others

On the basis of type, the global specialty crop market is segmented into fruits, vegetables, tree nuts, herbs, spices, and others.


  • Organic
  • Conventional

On the basis of media type, the global specialty crop market is segmented into organic and conventional.


  • Dairy Products
  • Bakery
  • Juices
  • Nectars & Fruit-Based Drinks
  • Confectionery
  • Soups
  • Sauces & Dressings
  • Others
    On the basis of application, the global specialty crop market is segmented into dairy products, bakery, juices, nectars & fruit-based drinks, confectionery, soups, sauces & dressings, and others.

    Global Specialty Crop Market Regional Analysis/Insights

    The global specialty crop market is analyzed, and market size insights and trends are provided by country, crop type, nature, and application.

    The countries covered in the global specialty crop market report are the U.S., Canada, Mexico, Germany, Italy, France, U.K., Spain, Russia, Netherlands, Switzerland, Belgium, Turkey, and rest of Europe, China, Japan, India, Australia, Singapore, Indonesia, Thailand, South Korea, Malaysia, Philippines, and rest of Asia-Pacific, Saudi Arabia, South Africa, Egypt, U.A.E, Israel, Rest of Middle East & Africa, Brazil, Argentina, and Rest of South America.

    In 2022, Asia-Pacific is expected to dominate the global specialty crop market due to growing awareness about special crop health benefits, which is the major reason for the growth specialty crop market in Asia-Pacific.

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