Data Bridge Market Research in its report titled of Digital Out of Home (OOH) Advertising Market offers comprehensive insights and detailed research on this market. The report covers the key factors that are propelling the growth of the Digital Out of Home (OOH) Advertising market, untapped lucrative opportunities for manufacturers, latest trends and latest developments that are shaping the growth of the market and other valuable insights across different market segments.
The digital out of home (OOH) advertising market is expected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with a CAGR of 11.7% in the forecast period of 2021 to 2028 and is expected to reach USD 109,280.84 million by 2028. Increasing demand for digital display technologies is acting as major factor for the growth of the digital out of home (OOH) advertising market.
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Digital Out of Home (OOH) Advertising Market Analysis:
This Digital Out of Home (OOH) Advertising Market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Digital Out of Home (OOH) Advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Top Leading Key Players of Digital Out of Home (OOH) Advertising Market:
- JCDecaux SA
- OUTFRONT Media Inc.
- QMS Media Limited
- Xtreme Media Pvt. Ltd.
- Clear Channel Outdoor, LLC
- Daktronics, Inc.
- Ströer SE & Co. KGaA
- Global Outdoor Media Limited
- Allgemeine Plakatgesellschaft AG
- oOh!media Limited
- Broadsign International, Inc.
- ADAMS OUTDOOR ADVERTISING
- Focus Media Holding Ltd.
- Lamar Media Corp.
- LOCAD PTE LTD
- Prismview, A Samsung Electronics Company
- Sharp NEC Display Solutions
- Mvix(USA), Inc.
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Global Digital Out of Home (OOH) Advertising Market Segmentations:
The digital out of home (OOH) advertising market is segmented on the basis of location, product, application and end user. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of location, the digital out of home (OOH) advertising market is segmented into indoor and outdoor. In 2021, outdoor category held larger share in the digital out of home (OOH) advertising market due to factors such as increased flexibility offered by digital screens, improved effectiveness, interactive nature of advertisements, attract user’s attention for a longer duration of time, changes in consumer demands among others.
- On the basis of product, the digital out of home (OOH) advertising market is segmented into digital billboard, digital signage, digital screens and others. In 2021, digital billboard category held larger share as they are more target specific, ongoing technological innovations, providing greater range of interactivity, ability to run multiple digital outdoor advertisements on a single screen and surging focus towards programmatic advertising.
- On the basis of application, the digital out of home (OOH) advertising market is segmented into street furniture, public location based, transit and others. In 2021, transit category held larger share because transit advertising helps brands reach consumers in an effective way, increase foot traffic to a store, improved brand awareness, rapid adoption of digital marketing, ability to reach mass audience and also allows for creative ways to deliver messages.
- On the basis of end user, the digital out of home (OOH) advertising market is segmented into retail, automotive, banking & financial services, insurance (BFSI), food & beverages, healthcare, education, government, public sector and others. In 2021, retail category held larger share due to increasing advertisement expenditures by retail companies, rising focus of retailers toward exposure in promotional campaigns, high growth of online retail companies which persuade consumers to choose the respective retail brand.
Digital Out of Home (OOH) Advertising Market Country Level Analysis
The countries covered in the Digital Out of Home (OOH) Advertising Market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
The country section of the Digital Out of Home (OOH) Advertising market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
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