Live-Commerce Startup raises $1.7 Million in a Seed Round.

Live-Commerce Startup raises $1.7 Million in a seed round backed by BEENEXT, Y-Combinator, Locus Ventures, Shiprocket, Goodwater Capital, and many more. Kunal Shah(CRED), Lalit Keshre(Groww), and Venky Karnam(Afore Capital) were some of the major angel investors who participated in this round. was launched in 2021 by its founders, Akhil Suhag, Mukul Anand, and Tushar Dhara. is a live commerce platform that gives users a space to experience, discover, and purchase products and services. It engages sellers and buyers through different innovative ways like live drops, virtual pop-ups, and collection launches. Clearance sale is also one of the major ways of engagement.

Live commerce allows users to make any instant purchase through live video streaming. It is a gateway for sellers and buyers to deal with its customers by creating direct communication channels with users to make sales. will use these procured funds mainly for technology elevation. Along with technology, the startup will also use these funds for products and the team.

“Live-Commerce is the natural step in the evolution of e-commerce, and it has the potential to revolutionize the entire consumer experience. There is a refined layer of accessibility, credibility, and reliability that live commerce brings to the online buyer-seller relationship,” Akhil Suhag, Co-founder and CEO of said.

With over a hundred sellers on its platform, the startup offers a wide range of products. It includes products from fashion apparel, thrift finds, beauty products, and jewelry.

“We have the right product and team, an enthusiastic market, and now the perfect partners who share our vision,” said Suhag, co-founder and CEO of

Locus Ventures, Shiprocket, Goodwater Capital, and many other angel investors also invested in . With the growth in the digital industry and startups, the future of India looks bright. 

Featured Image Credit

Apurv Panigrahi