India based social media gaming platform “WinZo” sets a record of achieving 100M registered users being off play store apps.

The app took 4 years after being established, to reach these many users, with 90% of the users coming from the rural areas with 20% being women from rural areas.

The company has partnered with third party games developer to provide their users with the games. The app is available in 12 Indian languages with more focus led on mobile first users of Bharat.

The gaming platform focuses on its branding by sponsorships. The platform has taken MS Dhoni, the former Indian cricket player as their brand ambassador, along with, sponsoring the teams playing in Indian Premier League 2022, the Kolkata Knight Riders and teams playing in Pro Kabaddi League 2022, the Gujrat titans and Bengal warriors.

WinZo also rely on 70,000 micro influencers from remote areas of the country to unlock community driven products.

WinZo is a signatory of All India Gaming Federation, which states that the app is completely secure and all games listed are fair for use.

The amount won by the players, get deposited securely with easy withdrawal facilities using payment apps like PayTm, Google Pay, Phone pay, BHIM.

The platform has also established fraud detection mechanism to keep the platform free from any fraudulent.

Some of the famous games available on the app are as follows, Ludo, Fruit samurai, bubble shoot, carom, fantasy cricket, bingo, pool and chess.

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Dipti Naik
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