The online Indian fashion platform Myntra has partnered with the international fashion company Boohoo Group based in the United Kingdom for its arrival in India along with the brand housed under the Platform.

The three international fashion brand which are housed under Boohoo Group which includes Dorothy Perkins (DP), Boohoo and Nasty Gal will be available on the fashion platform Myntra’s End of Reason Sale (EORS) portal.

Concerning the Association with the Bengaluru based Fashion Platform Myntra, the Chief Executive Officer of Boohoo group stated that the company is happy with its decision of joining hands with Myntra as its strategic partner in India. The CEO also added that the digital-first initiative of myntra is of a great help for them which makes the partnership strategy with myntra into a great success.

The fashion brand Dorothy Perkins will make its re-entry into the Indian market after being undertaken by Boohoo with the other two brands, which facilitates about 1500 different on going trends in top wears, bottom wears one piece suits, dresses and footgear.

About the Partnership

The association between Myntra and Boohoo Group comes at the fore when Myntra announced the 17th End of Reason Sales. All the three fashion brands belonging to the Boohoo Group are placed under an assigned Online Brand Store (OBS) on Myntra’s online platform making it easy for the customers to search for their favourite styles and brand from the portfolio.

The complete agglomeration of styles will be available on Myntra which will be commencing before the End of Reason Sales which is programmed which will be held for a span of seven days starting from 10th December till 16th December 2022.

The brands have decided to provide a discount of 25 percent as an introductory offer for the customers of India, in turn the company to use it as a perfect strategy to increase its sales from this geographical region

About Boohoo Group

The world-famous online apparel company was set up in the year 2006 by Mahmud Kamani and Carol Kane, with its headquarters in the United Kingdom. The Company backs several other international brands including Boohoo, Oasis, Burton, Debenhams, Dorothy Perkins, Karen Millen, Wallis and Nasty Gal.

The Online fashion Retail platform has offered its services to the 100 countries across the world such as The US, France, Australia, UK and many more.

Photo Credit- Indian Retailer