Amazon has launched a live stream of shopping in India in conjunction with the ongoing Great Indian Festival Sale.
Customers may immediately connect with influencers and content producers who exhibit items and answer customers’ inquiries in real time, hold polls, and provide limited-time specials with this tool. Amazon stated that it will host 15 live streams each day and that over 150 content providers will be live streaming throughout the event. on a variety of themes such as beauty advice, fashion, gadgets, parenting, and so on.
PV Sindhu, who conducted a live broadcast and spoke about her go-to badminton racquets and shuttles that she buys from Amazon, and Parineeti Chopra, among others, were among the popular personalities. Kishor Thota, director of customer experience and marketing at Amazon India, told that the goal is to make shopping more fun and meaningful for customers while allowing companies to connect with them more deeply. Before making an online purchase in India, buyers are still looking for familiarity and trust, therefore they seek advice from a variety of sources. “The live communication approach enhances customer’s trust in the products, Services, and the platform.” E-commerce contributes to just around 5% of total retail sales. therefore, live stream Shopping is still in its early stages,” he added.
Amazon’s debut comes after Flipkart tested and offered a comparable product on its app earlier in 2022. Most internet users have not yet made their first online purchase, and e-tailers have been experimenting with numerous methods to engage this group and get them to utilize their applications and websites. Because the Indian digital user population is one of the most ardent video viewing Internet user bases in the world, interactive video content has been one method of attracting consumers to online shopping.
Amazon has previously released a similar live commerce option in the North American market but claims that the Amazon Live product in India was specifically designed for Indian users by its experts here.
Company Intro: Amazon is an international technology firm based in the United States that specializes in e-commerce, cloud computing, digital streaming, and artificial intelligence. It has been described as “one of the most significant economic and cultural forces,” and is one of the most valuable brands in the world.  Along with Alphabet, Apple, Meta, and Microsoft, it is one of the Big Five American information technology corporations.
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