Zohraa.com Launches the Big Fat Zohraa Sale


The Royal Wardrobe just got even more special. Zohraa.com has just created a bevy of offers on the occasion of Republic Day and has rolled them out one after the other. They are offering discounts and a host of other offers on their products. Anarkali suits, salwar kameez and sarees are all available online at never before prices at Zohraa.

Zohraa.com recently started its print advertisements as a part of its long term brand building process. The adverts were an attempt to reach out to newer customers and entrench the Royal Wardrobe in their minds, as a part of the entire brand-building experience.

The ‘Big Fat Zohraa Sale’ was a part of this initiative that it kicked-off with an article in the Hindustan Times. “It’s big because of the number of products involved and it’s fat because of the depth of discounts offered on these products,” says Sanjeev Jain, Director, Zohraa.

The sale includes – up to 50% off on party wear heavy designer sarees online that are creatively crafted using fine fabrics such as pure cotton, santoor, chiffon, georgette and silk. The uber sexy yet contemporary sarees are perfect for social parties, events or even wedding ceremonies. The modish styles of blouses, which come in various sleeve styles, accentuate the look of the product. It also offers 70% off on exclusive designer celebrity suits and party wear anarkali suits online. There is a wide range to choose from, the delicate and sober-style heavy embroidered suits are perfect for weddings and can work as a replacement for sarees.

Talking about the Royal Wardrobe, Vibhor Tikiya, partner Zohraa, said, “We look at Zohraa’s collection as one which enhances the beauty of the wearer. Royalty is about feeling elegant and yet standing apart from the crowd. You may be wearing a simple dress, but the nuances of what you are wearing makes it royal.”

There has been an increase of 10-20% of traffic in recent times and the site has quickly entrenched itself among the top 100 e-commerce websites in the country. It is the premiere ethnic wear apparel store in the country. The technology used allows it to handle a number of visitors and requests simultaneously.

“The technology allows the user to have a hassle-free shopping experience and allows him to browse through the website and place an order quite easily. We are quite equipped to handle the increase of traffic anticipated during the Big Fat Zohraa sale,” said Darshit, Director, Zohraa.

The site is the leading provider of ethnic and occasion wear in the country and aims to reach a place where it becomes the largest provider of the same, both online and offline. The sale is a one-off opportunity for customers to access the vast range at throwaway prices.

About Zohraa

Zohraa.com is one of the leading e-commerce companies in India. Branded as the Royal Wardrobe, the company is working in the ethnic wear segment. Products range from suits, sarees, kurtis to accessories such as imitation jewelry, clutches and bags etc. on the website and it provides a vast range of products to choose from.

It is among the top 20 e-commerce apparel companies with more than 20000 products. The website has tens of thousands of visitors on it and receives more than 100 orders every day.

For more information, visit: www.zohraa.com

Media Contact

Vibhor Tikiya

E-mail: vibhor.tikiya@zohraa.com

Tel: +91-9320926014

Director, Zohraa Lifestyles Pvt. Ltd.

SOURCE Zohraa Lifestyles Pvt. Ltd