A clutch of medium and small creative agencies, flying on the wings of their ideas, are looking to build startup and SME brands, which in turn are hungry for marketing ideas that cut through the clutter.
Noida. Oct 21, 2016. 1705 IST. Red Newswire/–
The missing link was a platform that brought creative minds together and allowed start-ups, SMEs and established businesses too to reach out to these brand specialists who could provide marketing solutions to them at a fraction of the costs traditionally associated with marketing activities. They want to make a platform that will act as a bridge between both of them.
Vivek & Nehal Modi, a husband-wife duo, spotted the need for Yellowbulbs and they swiftly moved in to fill the void. They are a progeny of the digital age and believe that technology has shrunk the distance between brands and brand marketers.
YellowBulbs is an effort to aggregate these marketing specialist agencies and experts and create an online B2B marketplace that helps new age brands interact with marketing experts. They help startups and small and medium enterprises (SMEs) make their acquaintance with marketing ideas through specialists to pay whom banks don’t need to be robbed. In this digital age marketing ways have been completely changed. There are now many ways to interact with the consumer. You can get involved in the personal life with these available tools. Every problem is solved when the entrepreneur themselves face the problem.
As a marketing professional for over 15 years—as an advertising executive, sales manager, brand manager and business leader—Vivek found that brands were only reaching out to the big, well-established agencies. Smaller, boutique firms would invariably lose out to the usual suspects. When brands had an outstanding marketing campaign to launch, these big companies could promise one of two things: on-time delivery or creativity. The client, of course, demanded both and rightly so. For that agencies would ask for more time and premium pricing.
This inefficiency, Vivek felt, needed to be curtailed, if not eliminated. And for that it was important that businesses were able to reach out to other, smaller, agencies that were hungry for business, could provide a customized solution promptly and at a competitive price. The YellowBulbs platform was the answer. In 2014 the couple decided to move to Delhi. Since then they have have been creating a name for themselves in the industry.“The time is just right for Indian start-ups and SMEs to enter the big league of brands worldwide.
Post liberalization, India has been able to build an ecosystem that has given companies access to capital as well as talent. Moreover, the retail and ecommerce boom has opened up new markets, expanding the consumer base like never before and revolutionizing the way brands communicate with their customers. We are here to bridge the gap between the new age businesses and marketing specialists.”
The eight broad categories YellowBulbs operates in include Digital marketing, Event and Activation, Design and communication,Website and app, Video and film, Blogs and content, Audio and radio,Public relations. The market has business listing platforms that ask for registration fee upfront; YellowBulbs allows service partners to register for free, upload ready to use packages, apply for the best-suited bids, complete the assignment, and receive payment. We also offer managed services solution at a nominal service fee. We only charge the seller a nominal fee after the money is received.
YellowBulbs has boundary service called Brand Box for brands looking for immediate services. On Brand Box, based on their needs and requirements, clients will find ready-to-use packages which cut the process time of briefing, shortlisting and negotiating. YellowBulbs offers a completely safe and open platform for financial transactions. Service providers are paid only when the client confirms that the project is complete.
If you are verified on YellowBulbs, chances of you being visible to service seekers rise significantly. The digital world shrinks boundaries; in this case creativity without boundaries. So, even if you are a service provider, or service seeker for that matter, located in Tier 2 or 3 cities, the YellowBulbs platform will get you what you want. The path ahead looks great for them as both the market and the startup has a promising future.