Video analytics startup Vidooly has raised $2Mn (15.08 Crore) in Series C funding round led by Chinese e-commerce giant Alibaba and existing investor Times Internet Ltd.
Bengaluru, 08 Feb, 2019. RedNewswire/-
Founded in August 2014 by Subrat Kar, Ajay Mishra, and Nishant Radia, Vidooly is an online video analytics & marketing company that provides video analytics tool & video marketing services to content creators, advertisers & media companies to help them succeed in digital video across all platforms through its best in-class insights.
Alibaba has put in Rs 14.3 crore in the company while Times Internet has invested Rs. 71 Lakh.
Vidooly , having a team of more than 70 people claims to have tracked over 500 million videos across five platforms such as Facebook, Twitter, YouTube, Vine, and Instagram. Till date, 50,000 customer base have tracked the performance of their videos on YouTube.
It counts companies such as Group M and Mindshare, multi-channel operator Only Much Louder, media conglomerate Network18 and digital publishers ScoopWhoop, The Viral Fever, Video Gyan and The Quint among its clients.
Noida-based Vidooly had last raised $1.4 Mn from Gujarat Venture Finance Ltd, an Ahmedabad-based venture capital firm, in May 2017. Previously, it raised $1 Mn from Bessemer Venture Partners and Times Internet in June 2015.
In 2014, the startup was incubated at T-Labs, an accelerator programme managed by Times Group.
Apart from India, Vidooly has been expanding its footprint in the US, Europe, and Asia.