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Why Trouble the Bai When You have Housejoy?


Housejoy breaks another exciting digital campaign for their laundry category. The campaign #ByeBai is extremely funny unlike others and addresses how laundry is such a pain for everyone and how easily one can get it done and delivered at just the tap of a button. The video shows that Housejoy can make life simpler for households, specially for bachelors. He is saved from his bai’s tantrums, the girlfriend’s hostility and even the neighbourhood crows by getting his laundry done by Housejoy.

The film has been directed by Saad Khan, founder and creative head of Centerstage.

Nikhil Kumar, Marketing Head at Housejoy says, “Laundry is one of the most high frequency service categories in our portfolio and caters to the larger audience. This video portrays the problem and the solution in the most quirky and comical way. We all know that every household faces a bai problem, especially the bachelors. People first struggle with finding the right maid and after that there are daily struggles with everyday household chores.

This is where Housejoy comes in as we can resolve all their problems in one tap. This film features the concerns around laundry and how Housejoy is the easiest solution available.” “We loved shooting for this film. I think the laundry services by Housejoy complements the life of a bachelor perfectly. The film is very humorous and beautifully communicates the story in the most comic way”, says Saad Khan, Centerstage Founder and Creative Head 


Concept and Execution – Saad Khan, Centrestage and Housejoy

Digital Agency – Bluebot

Campaign credits – Housejoy and Saad Khan, CenterStage

About Housejoy

It is the leading provider in the home services space. They are pioneers in providing high-quality on demand residential services, supported by a team of dynamic, capable and trusted professionals. Housejoy launched in January 2015 to provide an aggregation of services to customers ensuring punctuality, quality and reliability. They perform a wide variety of services ranging from maintenance and home repairs to high quality plumbing, electrical services, home cleaning and computer repairs. Housejoy additionally offers specialized services in beauty and in-house bridal make-up and are expanding their service portfolio.

Housejoy will also take care of your laundry and dry cleaning, with pickup and delivery right at your door step. Within a short time, Housejoy is operational in 13 cities across the nation and has raised 4 $Million funding in series A from Matrix Partners and has raised 23 $Million in series B led by Amazon and included new investors Vertex Ventures, Qualcomm and Ru-Net Technology Partners. Housejoy also roll out its iOS app this January.

They extended its dominance in the industry by acquihiring MyWash, an on-demand dry cleaning and laundry company at an undisclosed amount in February, 2016. Soon after this, the company acquired Orobind, an ‘at-home’ personal fitness tech startup at an undisclosed amount. This move helps Housejoy further strengthen its fitness offering and offer a highly differentiated experience to its customers.

For more about Housejoy:

Video Caption: Why trouble the Bai

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