Tekfusion, a pristine audio company has come up with high quality headphones that beautifully meld with the most listening styles
Bengaluru – March 18, 2017. RedNewswire/-
Jayesh Mehta CEO and Co-founder of Tekfusion Technologies is an avid audiophile and an entrepreneur. He was born in JamKhambhalia (born August 17, 1986), a small town in Gujarat, India, to Mr. Maheskumar J Mehta and Kundan N Mehta. His father is a retired chef and a former businessman, and mother, a homemaker. He has one elder brother, and three elder sisters, all into the accounting field. The Mehta family decided to move to Kenya in 1988, when Jayesh was about 2 years old.
Since his childhood, Jayesh was intrigued by Music, which he considers to be part and parcel of his life. His most memorable moment in his early teens was when he got his music collection recorded from CDs to the TDK SA Type II Cassettes for his Walkman, to get the best audio performance at the time. He attended his elementary and secondary education in Kenya, after which he made a trip to Bangalore for the first time, to pursue his Bachelor’s degree in Computer Science. Due to the corruption in the education system, for entrance into the top colleges at that time, he decided to return to Kenya to complete his degree in Kabarak University – one of Kenya’s renowned universities, founded by Kenya’s former President, Mr. Daniel Moi.
During his college, he would skip classes to do DIY projects in embedded systems at home, and during his internship at a local computer repair shop in Nakuru, he imported a PIC32 multimedia development kit and other electronic components from Serbia and the United States, to make his own mp3 player, to which he integrated an audio amplifier for better sound, although he was not happy with the output of the Philips earbuds he bought, so he decided to invest his time to learn about how to perfect the performance of earphones.
At the age of 24, he graduated with a First Class Honors in Computer Science, and left Kenya in the quest to reunite with his country of origin (India), and change the way people consume their music.
In 2010, due to the rise in the usage of mobile phones and portable music players as the two primary sources of music playback, Jayesh had already realized that the world needed better personal audio than the cheap disposable plastic earbuds most handset manufacturers had to offer at the time.
While he was trying to make a living in Bangalore, in May 31st 2011, he co-founded Tekfusion, with his father, who contributed to the company’s seed-funding, till its first production run. The company was formed, with its motto to serve better audio quality to the world through research. Jayesh is currently serving as the CEO and Managing Director of Tekfusion.
The Foundation of Tekfusion, and the Audio Evolution
Smartphones are on the rise, and as the world is becoming more mobile-device-oriented than ever, there is an unmistaken need for high quality personal audio because we spend less time at home, and more time on the run for our daily activities.
The earphones or earbuds, supplied by the manufacturers of mobile devices, are pretty much a crude, yet basic instrument to listen to music. They don’t focus on quality; particularly, because audio re-production is not necessarily the main area of expertise of mobile phone manufacturers. It takes more than just research to re-produce sound in its pure form.
When we use any ordinary pair of headphones to listen to music, we are not exactly listening to the original composition of the music, as the artist or the composer intended.
Since its inception in 2011, Tekfusion has had a singular focus on reproducing sound in its pure form, using a combined research of how diverse materials work with sound reproduction, how transducers can perform better, and set the goal of representing the original art of the music composer in the best possible way.
The company invested majority of its time and effort to create a plethora of prototypes before it could come up with what the company calls Tekfusion’s Signature Recipe of Sound, which is existent in all of its audio products.
Tekfusion’s Take on The Target Market, and Growth
The Tekfusion has established its name among a growing market of discerning music listeners, who prefer high resolution sound. Also, majority of its consumers are those who expect much better sound than the stock earbuds supplied by mobile phone manufacturers.
The global earphones and headphones market size is poised for high growth over the next two decades owing to recent technological advancements in these devices and improved design.
Also, the growing market of portable devices which support music playback, such as smartphones and tablets, is expected to catapult the earphones market.
A Brief History of Company’s Launches and Announcements
Soon after the launch of Tekfusion’s first product – the Twinwoofers In-Ear Headphones – in 2012, the company made its products available to the Pan-Indian market, particularly in the E-Commerce space.
In 2013, Tekfusion released the White Chrome Edition of the Twinwoofers In-Ear Headphones, and during the same year, it also launched the Twinwoofers M – Mobile Phone Headset (compatible with Android, Apple and Blackberry devices), which features multiple accessories, and an echo-cancelling, one-click microphone for answering phone calls.
In 2014, the company launched its entry-level product – the Ecoofers In-Ear Headphones, whose enclosure is made of two components – real wood and aluminum, and the wooden portion of the earphones come in two variants – Bamboo and Ebony, giving the earphones a natural accent.
In 2015, the company made several revisions to its original product, Twinwoofers, by improving its audio performance and ergonomics, releasing an upgraded version of the product.
In 2016, Tekfusion launched its brand new website, enabling the consumers to directly purchase from the company, easing the product warranty claim procedure online, and burning-in headphones – a practice of breaking in new pair of headphones to improve long term performance. The company’s new website has helped it improve the customer service and direct interaction with the customers.
Tekfusion’s Marketing Strategy
Tekfusion does not spend fancily on marketing, and it has successfully sold a little over 40,000 earphones till December 2015, with just word-of-mouth marketing.
In between 2014 to 2015, the company was a sponsor of head-fi.org, an audio gadgets community where audiophiles and akin members can directly post their opinion on new audio gear. During this time, the Brand announced the launch of its products to the United States market through Amazon US.
The company’s products have been reviewed internationally by bloggers, journalists, newspaper editors and senior members of audio gadget forums. The company also has an active presence in the social media, as well as a music blog as a means of engagement, interaction and support to its customers.
Tekfusion will be investing more on R&D of small and large transducers and product engineering to be ahead of the game of technological advancements in the emerging audio products. Through offerings in better sound quality, distinct, ergonomic and appealing designs, advancement in customer support, and a rich culture associated with product, the brand will continually serve consumers both continentally and internationally.