Subscription-based delivery startup “Suprdaily” raises $1.5mn seed funding from Soma Capital & others

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Suprdaily is a mobile app for subscription based delivery of daily needs products

Supr Daily has raised $1.5 Mn from a clutch of Silicon Valley investors. It was selected for global accelerator Y Combinator’s programme as part of its winter batch.

It has raised fresh funding from Soma Capital, Great Oaks Ventures, and 122 West Ventures. The round also saw the participation of Y Combinator partners Paul Buchheit and Jared Friedman and RedMart founder Roger Egan.

The company earlier raised funding from Snapdeal founders’ Kunal Bahl and Rohit Bansal.

Mumbai-based Supr Daily was founded in 2015 by IIT-Bombay alumni Puneet Kumar and Shreyas Nagdawane. The startup is an upcoming mobile app that delivers products like milk, bread, egg, dairy products, fresh juices, coconut, dosa/idli batter and fresh vegetables on a subscription model.

All the products are delivered in a single delivery and the users have the flexibility to modify the subscription and set vacation reminders through the mobile app.

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Supr Daily follows a direct farm-to-consumer model adopted from the daily milk use-case in India to make deliveries, which allows it to operate with a low delivery cost of between Rs 3 per order and Re 1, thereby ensuring higher margins

Jared Friedman, Partner at Y Combinator, said..

“Supr Daily is solving an original Indian problem with unique insights about the Indian market. Their approach to building an everyday supply chain by piggybacking on the daily milk habit is truly remarkable.”

Puneet Kumar, founder of Supr Daily, said…

“Right now, we are in 15 neighbourhoods in Mumbai.We want to evolve a city blueprint to take that to 100 neighbourhoods before we scale to other cities.”

In december 2016, the startyp raised an undisclosed amount of seed funding from Venture Catalyst’s angel investors Apoorv Ranjan Sharma, Anil Jain, Anuj Golecha, Krishna Jhunjhunwala and Anirudh Daman.

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