India based skincare brand, Lotus Herbals invests an amount of $200K in Better Beauty.

Lotus Herbals has acquired 25% stake in D2C brand, Conscious Chemist in order to accelerate growth in Direct to consumer space focusing on clean beauty, in January 2022.

The skin care brand better beauty said that the funds from the latest round will be utilised for marketing, R&D and increasing its offline presence.

“We are going to focus expanding our product catalogue, marketing budgets & increasing our offline presence across the country.” Said the Co-Founder, Naina Ruhail.

Better beauty is a luxurious skin care brand with sustainable practices which works to deliver clean and conscious products which are pure and biocompatible and environment friendly.

Founded in the year 2022, the co-founders of the brand are, Anita Hasnandani, Naina Ruhail and Ritambra Das. The products of the brand are exclusively available on Vanity Wagon.

The company wishes to generate a revenue of Rs. 72 Cr within a year of its establishment.

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