Sauce and dip maker Vivan Foods Pvt. Ltd. is a professionally managed enterprise engaged in manufacturing of processed food products under their own brand name “Fric Bergen“
Bengaluru, 06 Dec, 2018. RedNewswire/-
Fric Bergen, has raised an undisclosed amount in its first round of funding from Mumbai Angels Network, a statement from the investor said. The funds will be used to offer new products, the statement added.
“We’ve introduced new flavors such as tandoori mayonnaise and pizza and pasta sauces to appeal to a diversified modern customer base. We plan to further expand our presence in various segments such as honey-based products, sugar-free sauces, and juice concentrates, amongst others,” said Vivek Singh, co-founder of Vivan Foods.
Rohit Agarwal, Co-Founder & Director at Vivan Foods Private Limited said that, “Our focus is to cater to the masses, with the prices of our products being as low as Rs 10, consumers usually end up by buying two or three variants in one go.”
“By the end of 2020, we plan to shift our retail revenues to 85% and hotel, restaurant and catering would be only around 15%,” he added.
The company said it will increase its focus on selling its products in more retail outlets. Currently, its distribution network comprises over 10,000 retail outlets across India, the statement said.
Nandini Mansinghka, a Managing Director and CEO of Mumbai Angels, said “We are very excited to add Fric Bergen to our portfolio group of companies. The consumer market industry is seeing a growth trajectory with rapid urbanization, evolving consumer lifestyles, rising income levels & growing per capita expenditure, awareness and desire to try new brands, and visibility of products through organized distribution points.”
“We believe that Fric Bergen has a strong business model and are dedicated to providing them with the support they need to succeed,” Nandini added.