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Online jewellery store “BlueStone” raises $5.2M series D funding from Iron Pillar Fund


BlueStone is an online private label jewellery shopping store

Bengaluru – Dec 24, 2016. RedNewswire/-


BlueStone is an online jewellery store that sells high quality jewellery and accessories. It has raised $5.2M in Series D funding round from Iron Pillar Fund.

The company was founded in 2011 by Gaurav Singh Kushwaha  & Vidya Nataraj. Bluestone showcases high quality fine jewellery with strikingly exquisite designs.

It has a just-in-time manufacturing model where the jewellery is manufactured within three to four days after the order is placed. aim at revolutionizing real jewellery and lifestyle scenario in India with a firm focus on craftsmanship, quality and user experience. In a short span of time BlueStone has built a large family of loyal consumers in India and abroad.

It stocks across five categories, including earrings, rings, pendants, bangles and bracelets. It earlier used to source the merchandise from third-party manufacturers, has now started manufacturing on its own. Also planning to go offline by setting up a physical store soon.

It  launched ‘Wedding Bespoke’ service in 2014, which allows end users to design and customise their wedding jewellery. It has more than 4000 unique designs for people to choose from.

The company processes about 5,500-7,000 orders a month in 2016, of which 70% are generated through mobile traffic. BlueStone delivers to 20,000 pin codes across India, in addition to the US, the UK, Canada and Australia. Plans to scale to 30,000 designs in the next three years.

The designs are crafted to perfection with utmost care giving you the flexibility to customize the product’s gold purity and colour or diamond clarity to suit customer needs.

Also raised an undisclosed amount from Ratan Tata in Sep 2014. In July 2016, raised $30 million in series D funding led by IIFL Holdings Ltd and Accel Partners with participation from Kalaari Capital, RB Investments and IvyCap Ventures.  

Also raised $10M in series B funding in march 2014 from Kalaari, Accel Partners, Saama Capital and $5M in series a round from Accel Partners in jan 2012.

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