A mobile site is a collection of lighter version of the completely developed website. It is developed for portable devices like tablets and smart phones. It helps the users to access these sites with the help of internet and intranet. Besides, these sites are more secure than other websites because it is more authenticated.If a user needs to use any mobile applications, then they need to download it from a Google Play store. The mobile app is helpful for people who use mobile application services like cab booking, recharge, online payment, etc.
Nowadays, mobile app is designed with the aim of getting millions of users. It brings loyalty to the customers who download the application. The fact is these sites play a huge role in customer commitments. So a mobile venture needs to be sure that their products help customers on their needs.
If someone wishes to build a platform that works on all devices and can be set up without any trouble then mobile sites are best to fit in it.
The significance and importance of building a mobile site are;
If you need to use a mobile app, it has to be downloaded and updated for a given period of time. But it is not a problem in case of mobile sites and it can be based on users need. User can access based on customer’s choice without breaking the device physical memory.
LEADING VISIBLITY FOR USERS
Many mobile apps have some constraint over the content, whereas the problem is not imaginable in the case of mobile apps. These sites are listed in various search engines which is easy to find out by the users. We can undergo higher traffic than in mobile sites without giving any concern to the users.
CROSS SHARING OF CONTENT WITH JUST ONE CLICK
When user likes the content then they can share the content to others on many platforms. The organizer can direct people to any site from a blog, email or any other resources where mobile app fails to do it.
DEVELOPMENT OF MOBILE SITES
The cost of developing mobile site is more efficient and time consuming than the regular mobile app. The investment related to this app starts with the initial investment. It continues to go even after investment for regular updates, testing, bug reports, etc which gives a moderate cost to the client.
START A GAMING PLATFORM
Gaming plays an important role in the world of mobile application even today. Mobile phones each have a trademark in millions of youngsters, gamers, young and old. With this gaming the variation in landscape has been alternately with old arcade games like snake 2, Angry Birds and Temple Run. These games face the advancement in Augmented Reality based games like Pokemon GO.
STEPS TO AVOID IN MOBILE FRIENDLY WEBSITE DESIGN
Most of the people are using internet every day for their usage. As a conclusion, these users can account anywhere from a site’s total visitors. Making the transition to these sites is much challenging. Business owners are designing with generic advice that actually disturbs the site’s execution.
Here are some common steps that the user needs to avoid.
CONVERTING REGULAR DESKTOP SITE INTO MOBILE FRIENDLY ONE:
Business owners suggest that the user needs to convert the desktop site in a mobile friendly manner. Instead of focusing on the conversion the app has to be focused on user’s need. Because the device that we are using has small screens and are used while the users are on the way. When the users give a heavy content and graphics heavy website then they get affected.
Also the internet connection with these devices is much slower than desktop sites. It has to be designed in such a way understanding the need of users who is looking for quick solutions that loads faster. The content should be concise and focus on conversions rather than entertaining or educating the user.
DESIGNING MOBILE VERSION BASED ON DESKTOP SITE:
Since there is a lot of technique to adapt your design, not many people are telling you to go deep about the performance of mobile apps. So making design and structural changes based on analytics data for the desktop is not a good choice. The data are to be collected on mobile only users and use the exact data to shape the design and structure. Thumbs and pointer fingers are used for browsing, sliding the fingers to scroll, and demanding a unit of their screen.
SETTING UP SEPARATE MOBILE SITE:
Setting up separate mobile site should be avoided because we need to put in a lot of efforts to do this. So switching to a mobile friendly site is not that much easy task. A part of creating a section helps both followers to avoid critical mistakes that hurt the users browsing experience and makes it an easy task to promote your site.
MOBILE INTERNET USAGE BEAT THE DESKTOP USAGE FOR THE FIRST TIME
51.3 % of international web traffic were from smart phones and tablets last month. This is clear that most of the people from across the world used web access from smart phones and tablets which encourages many website owners, sole traders and professionals. It should be a wake up alarm for them to make sure that these sites are mobile friendly.
Mobile report is important not just because of growing traffic but because Google helps more mobile friendly websites for mobile web search results. Despite the global usage, Desktop remains a source of income and traffic for countries like U.K compared to tablets and smartphones.
INTERNET USE ON MOBILE AND TABLETS PASSES DESKTOP SERVICE
Many people access mobile web applications rather than using it in desktop devices says Statcounter global statistics. Statcounter is a core business which provides many companies, bloggers, self- employed charity with data to analyze the activity on their website, blog or forum. These features include usage, independence, ability to see separate visitant in real time environment.
A distinguished experience on the internet will make the users access to various websites often. Even more, there is rapid growth of users who prefers mobile phones rather than using desktop sites. This shows that there is a mass increase in mobile web usage by developed and emerging regions.
As internet is used worldwide, the company stakeholders explore how to bring these in a more effective way. Much of U.K businesses got benefit already from using this mobile web browsing. U.S has significant data which shows 58% of internet usage by using desktop and 42% of usage is by mobile internet use.
Nowadays people do search their contents to get the information they need to use mobile web services because of its compatibility. Internet browsing has been increasing day by day. Everybody of us is opting for either smartphones or tablets which is easy to use in a mobile friendly manner.
So, there are millions of websites available for us to get the required information whenever we need. So it is better to choose design for mobile sites as our people will not stop using mobile sites to gather day to day information.
Author Bio: Simon Peter is the Digital Marketing and Communications Manager of Rutapp Infosystems, a leading Andriod and iOS app development company in Chennai. He is an expert in mobile apps field who has written various articles. Rutapp is a software platform developed by his company allowing business owners to create an app with AirBnb, Uber and other cloning scripts.