The report analyzes and presents an overview of “Meal Kit Delivery Services Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025” worldwide.
The main objective of this report is to define, describe, and forecast the global “Meal Kit Delivery Services” market on the basis of types of applications, major sectors, deployment models, organization size, and regions. The report contains an analysis of the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges). It aims to strategically analyze the micromarkets with respect to individual growth trends, prospects, and their contribution to the market. The report attempts to forecast the market size for 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. It contains key vendor profiles and comprehensively analyzes their core competencies. The report also tracks and analyzes competitive developments, including partnerships, collaborations, acquisitions, new product developments, and R&D activities in the market.
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A meal kit is a weekly or monthly subscription service that sends customers recipes and food ingredients to cook their own fresh meal at home. The services which include delivery of pre-cooked meals are known as meal delivery services. In 2007, the first meal kit delivery service started in Europe. This concept quickly became popular and it is estimated to grow at a fast rate during the forecast period. Preparation and cooking of meals on an average takes around 30 minutes to an hour. Dinner meals from these meal kit delivery services cost between US$ 8 and US$12 per person, per meal. Most meal kit companies require the customer to subscribe to the service. The subscription for every week includes a predefined number of meals for a specific number of people. The meals sent to the customers are based on their preferences selected at the beginning of the subscription and includes items depending on preference of the customer that is, vegetarian or non-vegetarian.
The meal kit delivery services market is expected to expand at a good growth rate during the forecast period. Demand for meal kit delivery services is driven by rising urban population, increase in number of working women, and rising number of people in the middle class bracket in developing countries such as China and India. Furthermore, due to improved lifestyle in emerging countries, disposable income of individuals has increased and people tend to buy meal kit subscriptions. These factors have forced the companies to provide better quality meal kit delivery services on a weekly or monthly basis. Ease of use of service, convenient and faster mode of cooking, less time consuming, consideration of meal preferences (veg, seafood, chicken) are the factors which are also expected to contribute to the growth of the meal kit delivery services market. Factors such as preference for traditional method of cooking, fresh preparation of food items in some parts of the world, and health related concerns might act as a restraint to the growth of the market.
The meal kit delivery services market is segmented on the basis of channel and region. The market is segmented on the basis of channel into online and offline. Offline segment of the meal kit delivery services market is again sub divided into hypermarkets, grocery stores, specialty stores and others. The meal kit delivery services market is divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America on the basis of region. The North America region is sub segmented into the U.S., Canada, and Rest of North America. Europe region is divided into the U.K., Germany, Italy, France, and Rest of Europe. Asia Pacific region is again sub segmented into China, India, Japan, and the rest.
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Some of the key players in the meal kit delivery services market include Blue Apron, Just Add Cooking, Ahold USA, Din, Chef’d, Cooking Simplified, Foodstirs, Gobble, FreshDirect, Green Chef, Green Blender, HelloFresh, Handpick, Home Chef, Hungryroot, Markey Spoon, Munchery, Plated, PeachDish, Saffron Fix, Terra’s Kitchen, Pantry, Sun Basket,Tyson Foods, Martha & Marley Spoon, BurgaBox, Farmhouse Delivery Supper Club, Feastive, The Purple Carrot, Foodstirs, Good Eggs, Kitchen Table, One Potato, and Thai Direct. The recipes which companies offer is one of the main attractive features of the meal kit delivery services market. This feature allows the consumer to try out new dishes every week which they may not have considered earlier to prepare at home. Generally, these meals are healthy and flavorful and take into consideration calorie intake as well. Furthermore, the companies periodically launch exciting offers to promote their meal kit delivery services and adopt innovative marketing strategies to attract consumers.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
Market segments and sub-segments
Market trends and dynamics
Supply and demand
Value chain and stakeholder analysis
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The regional analysis covers:
North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
Eastern Europe (Poland and Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
A complete backdrop analysis, which includes an assessment of the parent market
Important changes in market dynamics
Market segmentation up to the second or third level
Historical, current, and projected size of the market from the standpoint of both value and volume
Reporting and evaluation of recent industry developments
Market shares and strategies of key players
Emerging niche segments and regional markets
An objective assessment of the trajectory of the market
Recommendations to companies for strengthening their foothold in the market
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