Live sports social engagement startup Rooter raises Rs 10 Mn from Anthill Ventures

Live sports social engagement startup Rooter raises Rs 10 Mn from Anthill Ventures

Anthill Ventures, an investment and speed-scaling platform for early-growth stage startups, along with its network of investors, on Thursday announced that they have invested Rs 10 million in Rooter Sports Technologies Private Limited.

Bengaluru, 24 Jan, 2019. RedNewswire/-

This investment marks another milestone in Anthill’s foray into the sports technology and Media and Entertainment(M&E) space.

Rooter was started by Piyush and Akshat Goel, who is also the chief technology officer, in September 2016. It is a sports social gaming platform that connects sports fans and engages them during live matches.

It offers ‘live’ match prediction games, fantasy games and sports social feed across eight sports and even allows fans to interact with each other during matches with live scores and commentary.

Anthill Studio helps Rooter to connect with corporate giants who will further help them to venture into international markets.

The funds will be used to focus on its growth in India and expand its footprint to Europe with partners in that region. Rooter will also use the funds to expand its client base to B2B customers and focus on growing its social feed. 

Piyush, Founder & CEO, Rooter, said, “Partnering with Anthill gives us capital and market reach: the two most important ingredients for exponential growth at Rooter. Also, their sizeable global network of investors and experts in the sports technology space will provide valuable guidance in numerous operational areas”.

Prasad Vanga, Founder & CEO, Anthill Ventures, said, “Rooter is now well positioned to disrupt the sports technology space. We are positive that the value we provide in addition to this investment will significantly help Rooter innovate further and accelerate its growth. For Anthill, Rooter is a classic example of an attractive investment in the M&E space”.

The startup has connected over 2.4 million fans across sports like cricket, hockey, tennis, football, basketball, badminton, and kabaddi. For the next set of growth, it aims to tap tier II, tier III market through its vernacular mobile app, regional score-cards, and personalised social feed.

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