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Intel will soon give up on wearable tech

Intel will soon give up on wearable tech

According to recent reports, Intel is apparently going to back away from wearable technology in the near future.

19th Nov., 2016, Red Newswire/-

Intel is one of those companies that has made its mark in several domains. Even though the main focus of the tech giant is silicon chipsets and other computer organs, the California-based firm has been actively increasing its coverage over the past few years.

A couple of years ago, the tech giant bought Basis, an infamous producer of some of the most amazing fitness watches. After the acquisition, Intel folded Basis into NDG (the New Devices Group), a new wing which was primarily aimed to take the wearable market by storm.

Following this, the company then acquired Recon, a company that specialised in wearable heads-up displays for cyclists, snowboarders and the like. Both consumers and Recon’s board were very enthusiastic about the acquistion and co-founder, Dan Eisenhardt had to say this at the time:

Intel is an ideal partner for Recon. Intel’s CEO, Brian Krzanich, made his commitment to wearable technology very clear shortly after assuming his current role in 2013. He reaffirmed that commitment in his keynote speech at the Consumer Electronics Show this January. Brian and his team, including New Technology Group head Josh Walden, share our vision for the potential of smart eyewear in the consumer and enterprise markets, and this deal reflects that shared vision.

But come 2016, Intel’s path down the wearables market seems to have roughened up a lot. The company organised a series of callbacks on its tech in the market. And has even informed various employees about the changes in the company. We could be looking at a mass layoff very soon.

According to TechCrunch, sources close to Intel seem to have pointed out that the whole wearable department may soon be closed down and Intel may completely back away from the venture. The companies upcoming/unannounced fitness tracker, the Basis Ruby, may not even come out to greet us.

Image credit: Engadget

This story was originally published here.