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IIFL Securities to acquire 15% strategic stake in Bengaluru-based fintech startup Trendlyne

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Securities trading firm IIFL Securities is in the process of acquiring 15 percent stake in Bangalore-based stock market analytics platform Trendlyne for an undisclosed sum

Bengaluru, 27 Nov, 2018. RedNewswire/-

Trendlyne is an online information portal on stock market for investors. It tracks news articles and reports it to users in a visually appealing fashion (charts & visualizations).

The deal will also see integration of several features of Trendlyne with IIFL Securities to strengthen the latter’s investment solutions. Trendlyne will use the funds to expand to international markets such as the US, the UK and Canada.

The investment will allow IIFL and Trendlyne to mutually partner and integrate user features like superstar portfolios and stock screeners. IIFL’s investment in Trendlyne is a natural extension of its focus towards providing superior investment solutions,” the financial services firm said in a regulatory filing today.

Founded by Amber Pabreja and Devi Yesodharan, Trendlyne aims to simplify investing via its cloud-based, proprietary always-on data-engine strategies that process hundreds of millions of rows of data to give powerful insights in real-time.

This technology powers an entire suite of products, including back-testing, stock screeners, DVM scores (Durability, Valuation and Momentum), portfolio power analysis, and a customizable alerts system. DVM scores are the first proven stock scores available in India which outperformed NIFTY significantly.

Aniruddha Dange, Digital Strategy Head, IIFL Group said, “While online retail investors have grown by 50% in the last year, a large segment of investors still trade on the basis of ‘tips’ through unverifiable sources. Our aim is to provide them with reliable structured data which have been time-tested. While most of our growth has been organic, we have always been open to aligning and investing with the right partners in the business. Trendlyne offers retail investors access to advanced analytical tools – screeners, deep analytics, powering features like complex querying, backtesting, DVM scores, custom alerts and superstar portfolio”.

In January 2018, Trendlyne was accepted into the ISME ACE accelerator program and has received co-investment from the Family Office Fund initiated by the Bhagchandka Group.

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