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Google will soon start ranking websites in Search results based on their mobile versions


Google announces that it may eventually start ranking websites in its Search results based on their mobile versions.

World, 5th Nov., Red Newswire/-

Until now, just like every other search portal, Google ranks websites on its search results based on their desktop rendering. This may soon change, however. For a while now, Google has been showing its affinity towards turning into a mobile-first web service. With that in mind, the company has announced that it will eventually switch to using the mobile versions of websites, instead of desktop versions, to rank websites on its search page.

Apparently, the process is already in the experimentation stage, but Google says it could still take a while until a global roll out is in picture.

This isn’t the first mobile-centric move Google has taken. Previously, we saw the company introduce the Accelerated Mobile Program (AMP) that allows users to gain access to superfast rendering pages. The company had also started to automatically make pages mobile friendly. We also saw several other Search related optimisations.

“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results,”

Google product manager Doantam Phan wrote in a blog post.

“Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”

For website owners and developers, Google has released several different sectors they might just be under. These include:

  • If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.
  • If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site.
    • Make sure to serve structured markup for both the desktop and mobile version.
      • Sites can verify the equivalence of their structured markup across desktop and mobile by typing the URLs of both versions into the Structured Data Testing Tool and comparing the output.
      • When adding structured data to a mobile site, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document.
    • Use the robots.txt testing tool to verify that your mobile version is accessible to Googlebot.
    • Sites do not have to make changes to their canonical links; we’ll continue to use these links as guides to serve the appropriate results to a user searching on desktop or mobile.
  • If you are a site owner who has only verified their desktop site in Search Console, please add and verify your mobile version.
  • If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site.
    • If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site. It’s better for you to build up your mobile site and launch it when ready.

Image credit: VentureBeat


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