Flipkart partners with UCWeb to launch mobile site on UC Browser


UCWeb, the maker of mobile browser UC Browser, and a business within Alibaba mobile business group, has partnered with e-commerce major Flipkart to offer its users shopping on the go. The Flipkart site, now available on the home screen of UC Browser, will offer an enhanced shopping experience to users on web, even under low network availability, says the company.

The newly launched mobile site offers core features such as search, offers and cart. Flipkart will gradually integrate advanced features in the subsequent releases. Announcing the partnership, Robert Bu, GM, UCWeb India said, “The m-commerce market is thriving with local e-tailors offering big-ticket discounts and mega offers. UC Browser, as the most popular browser in the country and Flipkart, the leading e-commerce company in India, would give users the best and most enjoyable shopping experience, along with the best offerings you can find on the internet.”

While native apps are getting more and more popular, browsers are also providing increasingly better web experience to users, says UCWeb. The company claims that UC Browser’s online shopping carnival saw over 17 million hits, with increased demand for lifestyle and household products. UC Browser also reported a 75% jump in its traffic for ecommerce in the month leading up to Diwali 2015.

Robert Bu added, “With over 50% of India’s internet traffic coming from hand-held devices, e-commerce players are witnessing huge traffic through the mobile. With higher spending power, better payment options and increased smartphone penetration, this number will only see a steady rise. We will continue to explore deeper cooperation opportunities with Flipkart in the future.”

“Flipkart has always believed in providing a superior and convenient shopping experience to its users across all touch points. With mobile becoming the main front where the next gen of shoppers come from, this launch strengthens our mission to create an extremely responsive interface for users, even on the mobile web. We are excited to partner with UCWeb and revolutionise the e-commerce landscape in the country,” said Surojit Chatterjee, Senior Vice President and Head Consumer Experience and Growth – Flipkart.