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Excellent Nutrition Quotient Drives Demand in Potato Protein Market

img has announced the addition of a new market study to its repository, titled, “Potato Protein Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017–2026.” The report slices and dices the relatively new market for the product – potato protein – from every possible angle to offer valuable insights on it.

The potato protein isolates – extracted by leveraging a special technology – is said to be comprised of 90% to 95% amino acid concentrates and have high solubility and bioavailability. In fact, the amino acid content surpasses that in protein isolates obtained from protein. This makes them an ideal ingredient in sports nutrition. Potato protein have been used in the food ingredient market in Europe since 2008 and in the U.S. market since 2009.

Potato protein is considered as safe ingredient sans gluten which is finding application in baked goods. It is also increasingly supplanting animal proteins used in foods and beverages. This fits well with a vegan lifestyle, which a rising number of people are following these days either on account of religion or a strong set of ethics. Apart from that, a growing tribe of discerning consumers concerned about food allergens in products, along with the high nutritional content of potato proteins are also stoking demand in the market. However, the market is still in a nascent stage which means there is a limited application of potato protein so far in food and feed industries. This along with steep production cost is hurting market growth on the other hand.

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At present, potato protein finds application in food and beverages and in animal feed. The latter accounts for greater demand mainly because of their widespread usage in swine and cattle feed. In the food industry so far its usage has been limited because of its high insolubility and instability post isolation through thermal coagulation of the juice.

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From a geographical standpoint, Europe is a prominent region in the global market for potato protein. The region has emerged dominant on the back of concentration of majority of potato protein manufacturers in it. This has resulted both in high production and consumption in the region. Asia Pacific is another prominent market which is expected to grow at a healthy clip in the near future due to the large livestock population which needs animal feed. This is because a substantial chunk of the human population is dependent on animal husbandry in Asia Pacific. Besides, a considerable proportion of vegan population in the Asia Pacific is also leading to demand for potato protein.

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Being in nascent stage, the market for potato protein is holds out a lot of opportunities. The regional markets are mostly untapped and savvy players are seen eyeing them. However, despite it, high production costs are hampering adequate production of the product. Overall, the market for potato protein consists of raw material suppliers, research and development institutes, manufacturing companies, and government bodies and regulatory associations, namely the Food and Drug Administration (FDA), the United States Department of Agriculture (USDA), and the European Food Safety Authority (EFSA).

Some of the renowned names in the global market for potato proteins are Omega Protein Corporation, Roquette, Solanic BV (AVEBE Group), Agrana, Kerry Group plc., Cargill, E. I. du Pont de Nemours and Company, AKV Langholt, Archer Daniels Midland Company, Südstärke, KMC Ingredients, Meelunie, Peppes Group, and Emsland Group. The report studies the companies by analyzing their strategies, manufacturing techniques, and sales and revenues. It also makes use of analytical tools to uncover the opportunities and hindrances they need to factor in to improve their bottom lines.

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