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E-Commerce Automotive Aftermarket – Manufacturers Foray into E-commerce to Boost Sales

The global e-commerce automotive aftermarket is largely consolidated with the presence of a few key companies that hold majority of the market share, states Transparency Market Research in a new report. The market also features the presence of numerous small and medium players that operate in regional and local markets through several platforms such as aggregated service portals or marketplace.

Some of the key participants in the global e-commerce automotive aftermarket include Advance Auto Parts, Amazon Inc., National Automotive Parts Association, Pep Boys, EBay Inc., Cdiscount, ERA SPA, AliExpress, O’Reilly Automotive Inc., Shopee365, Alibaba Group, AutoZone Inc., DENSO Corporation, U.S. Auto Parts Network Inc., Rakuten Commerce LLC, Das Ersatzteil GmbH, CATI SpA, DNABER Auto Parts, Q-Parts 24, and LKQ Corporation.

As per estimates provided by a report by Transparency Market Research, the global e-commerce automotive aftermarket is likely to register a phenomenal 18.5% CAGR for the forecast period between 2017 and 2025. Expanding at this pace, the market will be valued at US$137 bn by 2025 vis-à-vis revenue. In terms of volume, 2.4 million shipments were recorded in the overall market in 2016.

Brake pads within braking product type segment is most frequently replaced; the segment is likely to display the leading CAGR over the forecast period between 2017 and 2025. Among the key channels, 3rd party standalone e-tailer segment held the leading share in 2016 thus accounting for the leading revenue contribution. This growth is mainly because of collaborations between e-commerce platform providers and service providers. Powered by economic growth in emerging countries, Asia Pacific currently dominates the global e-commerce automotive aftermarket.

Availability of Multiple Brands at Competitive Prices Makes Consumers opt for E-commerce

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The increasing number of e-commerce platforms and rising collaboration between e-commerce platform providers and brick & mortar stores is one of the prominent factors driving the e-commerce automotive aftermarket over the report’s forecast period.

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E-commerce automotive aftermarket is an online platform for selling auto parts to do-it-yourself customers and service professionals. The aftermarket covers all automotive spare parts, accessories, equipment, and services to automobiles that are either new or are procured from used vehicles and are available for sale.

Preference for E-tail due to Add-on Services Benefits Market

Another prominent factor growth driver of the e-commerce automotive aftermarket is e-tailers acting as service aggregators to provide price and quality assurance to customers. E-commerce platforms are increasingly being opted by customers due to the availability of multiple brands at competitive prices, and also because the platform serves product specifications and varied product requirement of customers. Owing to this, service aggregator e-commerce platforms is likely to stoke the growth of e-commerce automotive aftermarket.

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The rising number of do-it-yourself (DIY) customers, who assemble spare parts themselves is significantly bolstering the e-commerce automotive aftermarket. DIY customers mostly opt for products without installation services, which makes the online platform preferable among them.

The entry of aftermarket manufacturers into e-tailing is another prominent factor driving the e-commerce automotive aftermarket. These B2C sales channels are eliminating the need of middlemen and cost benefits are thus passed on to customers. This is serving to boost sales further.

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The review presented is based on the findings of a TMR report, titled “E-Commerce Automotive Aftermarket (Product Type – Braking (Brake Pads, Hydraulics and Hardware, and Rotor and Drum), Steering and Suspension (Ball Joints, Tie Rods, Sway Bar Links, Bushings, Bearings/Seals, and Coil Springs) Hub Assemblies (Wheel End), Universal Joints (Drive Line), Gaskets, Wipers, Filters (Air, Oil, and Cabin Air), Lighting, and Spark Plugs; Channel – Marketplace, 3rd Party Stand Alone E-tailer, and Direct to Customer) – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2017 – 2025.”

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