The growth of the global digital printing paper market is likely to continue, thanks to the wide range of applications that make use of digital printing paper. The digital printing paper is utilized across various industries such as food & beverages packaging, display packaging and so on. The global digital printing papers market derives much of its demand from the paper industry.
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A survey of digital print providers in the U.S was conducted to recognize potential solutions and constraints for better quality and performance of digitally printed papers. According to the survey, the following elements were identified:
- While making decisions about which paper to buy, printers identified print quality and runnability as the important factors. The leading characteristics of the paper that were taken into account while making a purchase were found to be moisture level, accurate sheet dimensions, toner/ink adhesion, and dimensional stability.
- Runnability and performance-related factors were found to be of greater importance than appearance-related factors.
- Overall, the price was not a leading factor in the paper selection process. Particularly, a company (printer) that purchases the paper together with the customer (print purchaser) is likely to put low emphasis on the price. Digital print providers are more interested in an extended range of products, with more finishes and sizes.
Growth of the global digital printing paper market draws much of its traction from the development that paper manufacturers have launched new digital paper lines and expanded the existing ones to meet the current market dynamics. Both print specifiers and printers are increasingly demanding more diverse and a wider selection of papers qualified for digital presses.
Global Digital Printing Paper – Market Overview:
The digital printing is one of the popular type of printing. In digital printing a digital image or graphic content is directly sent to the digital printer for printing. The digital printing is done on a digital printing paper. The digital printing is of different types such as flexography, the need for digital printing have several advantage such as brilliant, color copies and best print results. The digital printing paper is made of the pulp and wood. The digital printing paper may have coatings of the films for properly holding the colors for long time. Various types of papers are used in the digital printing process such as inkjet paper, laminated paper non laminated paper, bleached paper, unbleached paper and butter paper. The digital printing usually refers to the professional printing where small jobs from digital publishing and other digital source files are printed using the laser jet or inkjet printers. Inkjet papers are used by inkjet printer for printing. Glossy printing papers can be made by multicoating, resin coating, or cast coating on a laminated paper. Digital printing papers are used in various packaging industries that can be labels.
Global Digital Printing Paper – Market dynamics:
The growth in demand for digital printing paper is anticipated to remain steady for various reasons. The digital printing paper is used in various industries such as display packaging, food & beverages packaging. The global digital printing papers market draws a high demand from the paper industry. The need for digital printing papers for printing and packaging industry has specifically sprung from the elevating demand of digital printers. If the leading applications are considered, commercial printing has primarily stole the spotlight from other printing segments. Digital printing papers also find huge usage in digital printing, catalogs, magazines, stationeries, and office reprographics. Another advantage of digital printing is its variable data capability. When each piece needs a unique code, name or address, digital printing is the only solution. This cannot be accommodated by Offset printing. The major restraining factor could be the environmental regulations related to the pulp and paper. The hindrance in the growth of the digital printing paper market can be the high demand for raw materials which is obtained from the trees.
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Global Digital Printing Paper – Market Segmentation:
The global digital printing paper market is segmented on the basis of (grams per square meter) GSM, material type, and end user base.
- On the basis of GSM the digital printing paper can be of different GSM types such as in between 40 GSM – 80 GSM, 80 GSM – 200 GSM, 200 GSM – 400 GSM and 400 GSM or more.
- On the basis of material type, the digital printing paper can be of different types such as paper can be made of pulp, fibers and laminated films.
- On the basis of the end user base, the digital printing paper is used by printing industry, display packaging industry, photography and in business world.
- On the basis of the printing technology the digital printing paper market can be segmented into inkjet technology, dry toner electrophotography and liquid toner electrophotography.
Global Digital Printing Paper Market – Regional Outlook:
The industrial trays market has been segmented on the basis of the region into North America, Western Europe, Eastern Europe, Asia-Pacific Excluding Japan (APEJ), Middle East & Africa (MEA), Latin America and Japan. Among these regions, North-America and Asia-Pacific (APAC) are expected to be the largest players in terms of volume and value because of growing standard of printing and increasing of disposable incomes.
Global Digital Printing Paper Market – Key Players:
Few of the major key players of the global digital printing paper market are International Paper Inc., Karani papers, Resolute Forest Products, Katzke Paper Products Co., Mondi group, DS Smith, Jason Paper Manufacturing, Smurfit kappa, etc.
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