Dairy startup Country Delight has raised around $10 Mn in a round led by venture capital firm Matrix Partners.
Bengaluru, 08 Feb, 2019. RedNewswire/-
Existing investor Orios Venture Partners also participated in this round. The funds will be used to scale operations nationally.
Country Delight, a direct-to-home, mass premium fresh milk brand was founded by Chakradhar Gade and Nitin Kaushal in 2015 and is trying to revolutionize the way milk is consumed in India.
Country Delight is currently operational in the National Capital Region and Pune. The company is also planning to enter several other fresh food segments like yoghurt, paneer, among others.
The company’s USP is providing fresh and unadulterated cow and buffalo milk at mass premium pricing, using a sourcing model that claims to ensure quality and eliminate middlemen.
The startup controls the whole supply chain and sources its own milk from top quality, local farms, and delivers directly to a consumer’s home with minimal processing and the highest standards of purity, within 24-36 hours.
The service is delivered through a convenient mobile application that allows consumers to easily subscribe to the service. Country Delight is also entering several other fresh food segments like yoghurt, paneer, to name a few, while adhering to the same high standards of product quality.
Country Delight co-founder Chakradhar Gade said, “This is the first step for us to achieve the goal of building one of India’s largest consumer brands that is direct-to-home.”
Avnish Bajaj, Founder and Managing Director, Matrix Partners said,“We have been tracking Country Delight for more than a year now and have been very impressed with Chakradhar and Nitin’s vision for it backed by strong on the ground execution and customer feedback. We are privileged to invest in this round alongside Orios and thank them and the founders for this opportunity.
We believe Country Delight founders vision is at the sweet spot of growing consumer aspirations, technology, innovative business models, environment and is as “Made in India for India” a model as they come and are excited to be a partner on this journey,” he added.
Orios Venture Partners, founded in 2013 is one of India’s leading seed-stage Venture Capital funds which primarily invests in India-focused consumer tech and non-tech startups and businesses.
Rehan Yar Khan, Managing Partner, Orios Venture Partners said, “We are very impressed with what Chakradhar and Nitin have built since we first invested 2 years back. We are delighted to invest in this round and have Matrix join the company building efforts. Milk though at first sight looks like a staid business, is amongst of India’s largest industries and is ripe for disruption with consumers becoming quality conscious. Combined with technology, the possibilities of the home delivered milk business are immense.”
Country Delight has previously raised $2.49 million from Orios VP, Zarina Yar Khan, Anup Jain, Shashank K Singh, Sophia Mustafa and Abhirup Sarkar.
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