Market Definition and Introduction
Automotive pillars are vertical supports used in automobiles to make automobile window areas. They are designated as type A, B, C and D automotive pillars, depending on the position they occupy in the vehicle – precisely in the order, moving from the vehicle’s front to the rear. The deliberate alphabetical nomenclature is extremely useful during the design process and the offers subsequent ease of vital communication during the automobile manufacturing process. In the case of passenger cars, such as four-door sedans, the B type automotive pillar is generally a closed steel structure that is welded at the bottom to the vehicle’s rocker panel and floorpan, and also on the top, to the roof rail or panel. B-pillars are factory made from high-strength, hot-formed steels. These automotive pillars play an important role in providing structural support to the car’s roof panel and are designed for locking the front door and mounting the hinges for the rear doors. The A type automotive pillar holds the sides of the windshield in the required position. C type automotive pillars perform the task of holding the sides of the car’s rear windows in place. In the case of long body automobile types, an additional D type automotive pillar could be needed. Automotive pillars of superior design do not create massive blind spots for the driver, thereby contributing to driving safety as well.
Considering these important aspects of applications of automotive pillars, the study of the automotive pillar market becomes an important read.
On the basis of product type, the automotive pillar market is segmented as follows:
- A type automotive pillar
- B type automotive pillar
- C type automotive pillar
- D type automotive pillar
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On the basis of application, the automotive pillar market is segmented as follows:
- Passenger vehicles
- Heavy commercial vehicles
- Light commercial vehicles
On the basis of end market, the automotive pillar market is segmented as follows:
- Original Equipment Manufacturers (OEMs)
Key Trends, Drivers
In the recent times, the automotive industry has been witnessing a fierce competition to manufacture lightweight and tough vehicles in a minimum time period. These requirements have obviously been impacting the desired specifications of automotive pillars as well. Besides, the growth of the automotive industry has also been driving the demand for automotive components, such as automotive pillars. Macroeconomic factors such as rising income levels of a large population, especially in the emerging economies, have also been contributing to the growth of the automotive pillar market. Besides, the quality of automotive pillars being directly linked to the safety levels of the passengers in the vehicle, the importance of high-quality manufacturing of automotive pillars is now looked upon by manufacturers on priority. For instance, there has been focus on B-pillar hot stamping laser welded blank for superior side crash performances by manufacturers. To augment safety, advanced crash strategies are being continually devised and updated. For example, the expected deformation is planned by the automotive pillar manufacturers located in the B-pillar lower area, so as to cause minimum damage to the vehicle occupants & the driver, by absorbing impact energy in the event of a vehicle crash. Extensive research & development in the field of the materials of construction and energy dissipation capabilities of automotive pillars has been undertaken by automotive manufacturers in the recent times. Manufacturing of automotive pillars of multiple grades of hardness in a single process is also being considered by producers of automotive pillars, to gain a competitive advantage.
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However, at a worldwide level, the automotive pillar market having the presence of multiple global, regional, and local vendors, is highly competitive. Intense competition, rapid developments and changes in technology, and recurrent changes in government policies in various countries are the key issues that challenge the growth of the automotive pillars market.
Examples of some of the market participants in the automotive pillar market are:
- Kirchhoff Automotive Gmbh
- Unipres Corporation
- GEDIA Automotive Group
- BENTELER International AG
- Hennecke GmbH
- G-Tekt Corporation
- Salzgitter AG
- Meleghy Automotive GmbH & Co. KG
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