App Analytics Market To Reach USD 5.39 Billion By 2026 Growing at a CAGR of 21.6%


The App Analytics report evaluates critical aspects of the industry about the existing and projected market during the forecast years. It also lists the market drivers, threats, the latest trends, growth prospects, pertaining to the leading vendors in the global App Analytics sector. The study offers the users with accurate market insights and the popular expansion strategies executed by the leading companies in the market to get a competitive advantage. This report on the App Analytics market includes the investors and stakeholders engaged in the industry and other professionals engaged in the wellness programs and services for already established companies and new entrants attempting to strengthen their presence in the market.

App Analytics Market Size – USD 1.12 Billion in 2018, CAGR of 21.6%, App Analytics Industry Trends – Penetration of the internet and social media.

The global app analytics market is forecast to reach USD 5.39 Billion by 2026, according to a new report by Reports and Data. App Analytics provides user engagement metrics, including several sessions, active devices, and retention. With these metrics, it is possible to evaluate the impact of app changes or updates, such as modifying the initial onboarding experience to see which changes improve engagement with the app.

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Most exhaustive List of Top key vendors in App Analytics Market are:

Amazon Web Services, Inc., Google, Countly, Adobe, Swrve Inc., Localytics, AppDynamics, Amplitude, Heap Inc., AppsFlyer, ContentSquare, WizRocket, Inc., MOENGAGE, Mixpanel, Apptentive, App Annie, and Taplytics, Inc., among others.

Type Outlook (Revenue, USD Billion; 2016-2026)

  • Web App Analytics
  • Mobile App Analytics

Deployment Type Outlook (Revenue, USD Billion; 2016-2026)

  • On-premises
  • Cloud

End Use Outlook (Revenue, USD Billion; 2016-2026)

  • Revenue Analytics
  • App Performance Analytics And Operations
  • User Analytics
  • Ad Monitoring And Marketing Analytics

Industry Vertical Outlook (Revenue, USD Billion; 2016-2026)

  • Media And Entertainment
  • Gaming
  • Education
  • Healthcare and Life Sciences
  • Banking, Financial Services, and Insurance (BFSI)
  • Telecommunication and IT
  • Retail and E-commerce
  • Others

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Apps on the app store are continually battling for visibility and user attention. App analytics measures the different channels for delivery and comparison throughout different acquisition stages and strategies to grasp the best ROI results. Analyzing the data provides insights about user preferences and needs. The user app data is used to find out ways to retain the existing customers. By ensuring that users are retained, the application must be continuously upgraded and improved based on the user’s experiences and opinions.

Further key findings from the report suggest

  • Among the end uses, the user analytics accounted for the largest market share of ~31% in the year 2018. User analytics is used by firms to gain insights of their choices and preferences. The data is captured and further used to strategize offers and products accordingly. This helps firms to retain the existing customers as well as attract new customers.
  • Ad monitoring and marketing analytics is forecasted to witness the highest growth rate of 23.1% during the forecast period. Ad monitoring and marketing analytics are used to collect and measure the data to further improve the application performance. The growing popularity of search engine optimization, search engine marketing, social media platforms, and other tools will also influence the segment growth.
  • Among the deployment modes, the cloud accounted for a larger market share of ~61% in the year 2018 and is forecasted to witness a higher growth rate of 22.2% during the forecast period. The cloud-based technology reduces maintenance costs as it deploys less hardware and outsourced or shared IT staff. Since cloud computing uses fewer physical resources, there are less hardware to maintain. With an outsourced cloud, the organization may save costs regarding storage, server, network, and virtualization experts.
  • North America held the largest market share of ~30% in the year 2018. The region has successfully adapted analytics tools and technologies and is still investing highly in these technologies like cloud computing, artificial intelligence, the internet of things, and more. The region is equipped with high broadband access as well as has already moved on to providing high speed internet. Moreover, the presence of several players in the market also boosts the market growth in the region.

Geographically, this report studies the key regions, focuses on product sales, value, market share and growth opportunity in these regions, covering:

United States




Southeast Asia


The popularity of Cloud Computing and the Internet of Things (IoT) will contribute to the growth of the market.

What Global App Analytics Market Research Report Offers:

  • Global App Analytics market shares, drivers, opportunities, constraints, hurdles, threats, and growth prospects.
  • App Analytics industry carries out detailed estimations at the regional level with manufacturers, sales, consumption, and import/export dynamics.
  • App Analytics market report offers manufacturers/vendors critical information related to the market, pricing analysis, financial standing, product portfolio, and gross profit of leading companies.
  • App Analytics market infers a forecast for up to 8 years for the abovementioned segments.
  • The study also includes supply chain trends, including elaborate descriptions of the latest technological development.
  • Optimum strategic initiatives for new players in the App Analytics industry.
  • Manufacturing processes, suppliers, cost, rates of production and consumption, transport mode and cost structuring, and value chain analysis.
  • Company profiling with prevalent expansion strategies, revenue generation, and recent developments.

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