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Ad effectiveness platform “Meetrics” raises undisclosed funding from IBB Beteiligungsgesellschaft &Yabeo


The investment will primarily be used for further European expansion.

Berlin – sept 02, 2016. RedNewswire/-

Meetrics ad attention manager provides real-time KPIs on viewability, ad fraud, brand safety and audience. The ad attention manager classifies and groups the advertising environments and identifies the relaiable channles for placements on the right page.

Meetrics has announced that it has successfully completed its third round of funding in Series B funding round led by IBB Beteiligungsgesellschaft &Yabeo. The undisclosed amount fund-raised  will be used to open offices in Italy, Poland and the Nordic countries. Meetrics also has offices in Paris, London and Vienna.

Two well-known experts in the ad-tech industry, Thomas Falk from eValue and Ronald Paul from Muzungu Capital, are the newest members to join the company’s partners.

Other long-standing investors, VC Fonds Technologie Berlin  operated by IBB Beteiligungsgesellschaft  and yabeo Capital were also involved in this investment round.

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“We reached profitability halfway through the year and were therefore able to calmly consider our strategic plans for Meetrics. With our new investors we can now focus on pushing ahead our international expansion and reinforcing our leading position in the continental European market”, the Managing Director of Meetrics Max v. Hilgers said.

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