Ace Badminton Player Saina Nehwal Now an Investor
Bengaluru, INDIA | Red Newswire | Sun, Nov 08 2015. 12:10 AM IST.
The ace badminton player Saina Nehwal has now become an investor too. The ace shuttler has invested in Soothe Healthcare’s Paree – a sanitary napkin brand. However, the amount is still not disclosed. She has been associated with the brand since last year being its brand ambassador and even has a minority stake.
The company has also raised funds from Anil Gupta (former president, reliance Infrastructure), company’s advisor. Nehwal said, “Being a girl and having played for so many years, I’ve come through many difficult situations. I totally believe in Paree and would like to support them as it is an important product for girls whether they go to school or play sports. More than investment, it is about supporting the cause. I will be happy to support more causes.”
Households with Rs. 1.5 – 5 lakh of income will be targeted by the brand. Sahil Dharia, managing director of Soothe Healthcare said, “Saina is a role model for many girls in the country and we plan to sponsor girls’ sports teams from schools at state and national level tournaments.” The company aims at raising Rs 5 crore before opting for Series-A funding.
Dharia said, “Our vision is to make Paree a household brand and, therefore, we are looking at picking up strategic investors where they bring in more than just money to the table.”