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16 year old daughter of Dabur’s vice chairman creates hygiene startup


Diya Burman has created a startup called RogFree wherein used soap bars from hotels are collected and remolded into fresh ones for distribution among poor children. 

New Delhi- Oct 11, 2016, Rednewswire/-

Diya Burman, daughter of Amit Burman, voice-chairman of 8500 crore Dabur India is just 16 years old and already following the footsteps of his father. At a time when most children are busy with school, this young lady has set up her own startup in the FMCG field. The startup, called RogFree aims at improving hygiene standards among poor children especially belonging to rural India.

Diya reached out to the biggest hotel chains in New Delhi, India – from JW Marriott to Oberoi to Radisson Blu in order to collect used soap bars. The soap bars are then transported to a soap making factory where they are melted and remolded into fresh soaps after necessary treatment. They are made under the brand name, Rogfree. These soaps are then distributed for free among among poor village children.

Diya says, “The idea struck me when I was washing my hands in a hotel room. I noticed the housekeeping staff replaced all the used soaps, even if they have been used just once. Every day, millions of these semi-used and unused soap bars are thrown away by hotels. There are many people who do not have access to the basic necessity of washing their hands with soap and truly removing all bacteria and dirt. And yet here the soaps were being discarded after just one wash. That’s when I decided to approach hotels in my city and request them to give me all their used soaps”.

Along with other Dabur family members, Amit Burman serves a non-executive role in the business. He has invested individually in other ventures such as Lite Bite Foods that runs a chain of restaurants and Nature’s Bounty, a wine company. Diya further plans to expand this initiative to Mumbai.

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