Zomato goes offline in 4 cities
Bengaluru, India | Red Newswire | Jan 12, 2016 Last Updated at 1:18 PM IST.
The Gurgaon-based food-tech startup has shut down its online operations in 4 cities – Coimbatore, Indore, Kochi and Lucknow.
The company launched its online food ordering service last year in April and expanded it to 14 cities.
Pankaj Chaddah, cofounder of Zomato said, “We are shutting down the ordering business in Lucknow, Kochi, Indore, and Coimbatore. The size of the market is in these cities is small right now and is growing with time. We will re-launch when the time is right. In the meanwhile, we will continue to offer the best content (including scanned menus) to ensure that foodies are able to find and order great food.”
Zomato didn’t see much increase in the sales despite its serious marketing efforts. It said in a statement that the company will reconsider reopening in these cities once their market is ready for online ordering services. The order from these cities is only 2% of the total orders Zomato receives.
Around 75,000 restaurants are list on the portal and 12,000 of them also serve online requests.
Zomato has also introduced in-app chat feature, performance improvements to provide a better online ordering experience. Zomato looks forward to revolutionize the restaurant industry with its new offers including table reservations, online ordering, point of sale system and a Whitelabel platform.
Source: ET Bureau