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Wooplr raises undisclosed amount of funding from former Flipkart executive Ankit Nagori

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Wooplr is a Social fashion discovery and commerce platform allowing people to purchase their favorite products and share it in their social circles

Wooplr has raised an undisclosed funding amount from Ankit Nagori, former Flipkart executive and co-founder of healthcare startup CureFit.  Ankit will join Wooplr board following the investment. 

Wooplr is a social discovery and commerce platform for fashion that allows people to recommend & purchase their favorite products and share it with their social circles.

Arjun Zacharia, CEO at Wooplr, said…

“Ankit Nagori is known to be a pragmatic man-of-action. Ankit has seen the evolution of our social commerce platform and his joining the board at this point brings in proven experience in scaling marketplaces. His experience of building India’s biggest marketplace at Flipkart, made him the right person to have along on our journey, to change the way fashion discovery is done.”

Wooplr was founded in 2012 by Soumen Sarkar, Arjun Zacharia, Praveen Rajaretnam, and Ankit Sabharwal. It is a basically a content-driven marketplace where the consumers or users can upload their pictures in an outfit and others can engage with the picture by liking and following the user.

Ankit Nagori, who invested in wooplr said..

“Over the last one year, I have seen the evolution of Wooplr into a leading social commerce platform. Wooplr’s focus on select top quality fashion brands is a step in the right direction. What excited me about Wooplr is the fact that they are building a fundamentally unique marketplace that combines the influencer-led format of shopping and the discovery of unique new brands. I see that brands are considerably changing their marketing strategies and influencers are becoming an important part of this new approach to reach out a young and dynamic audience.”

Wooplr had raised $5 mn series-A from Helion Ventures in February 2015. In December 2016, the company had raised $25k from Anand Chandrasekharan, ex- chief product officer Snapdeal as part of a larger funding round, in which it raised less than $1 million from Astarc Ventures in October 2016.

In Feb 2016, wooplr raised $8 million in series B funding round led by Sistema Asia Fund, with participation from Amereus Group and existing investor Helion Ventures.

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