Urban Ladder plans to open eight offline stores and has also listed its products on Flipkart and Amazon to boost online sales
Bengaluru-Oct 20, 2016. Rednewswire/-
Online furniture retailer Urban Ladder plans to reposition its business model from being an e-commerce portal to a known furniture brand by opening offline stores and list on e-commerce websites. The Bengaluru-based company has partnered with e-commerce giants Flipkart and Amazon for the purpose. It has also tied up with GoZefo to sell the products.
The move has been taken because Urban Ladder wants to boost its revenue but certainly does not want to loose its superiority. CEO of Urban Ladder, Ashish Goel says that in the next 3 years they will improve the accessiblity without any change in the branding, customer service and quality.
The company has uploaded only a small percentage (400 products) of its catalogue on Amazon and Flipkart. Till now the products having high value are resonating buyers. As of now, Urban Ladder has provided only those pin codes which it operates itself but will soon upload the full catalogue. Recently, the company also tied up with refurbished goods company GoZefo to power its factory seconds.
Apart from the improvement in online selling, Urban Ladder also plans to come up with 8 offline stores in top cities over the coming two years. According to Mr Goel, the offline stores will be spaced around 3,000-5,000 sq ft and each of them will provide a particular revenue profile.
Urban Ladder is one of the many online retailers who wish to make their presence offline as well. Many company including FirstCry and Lenskart who currently have a network of 300-400 offline stores. Urban Ladder’s peer in the space of online furniture retailing Pepperfry will double the number of its stores by 16.
Urban Ladder founded in 2012 by Ashish Goel and Rajiv Srivastva, today sells over 4,000 products. The company is backed by large players like Sequoia Capital, Ratan Tata, Kalaari Capital, Steadview Capital and SAIF Partners.