Tata Group – The Most Creative Brand in India, Says Research.In a recent study conducted by TRA Research, it has been found that the conglomerate Tata group is the most creative brand in the country. India | Red Newswire | Dec 1, 2015 02:12 PM IST.
TRA Research (Trust research Advisory) is a brands insights company and carried out the research across 16 cities.
N Chandramouli, CEO of TRA said, “Creativity is not just viewed from a point of novelty, entertainment and utility alone, but from a position of future risk amelioration and protection. Tata is a pioneer, one willing to take risks and go through unchartered territories to deliver better or new solutions. When brands display creativity, they demonstrate an 'intellectual' ability to deal with the future better.”
Second place for creativity is taken by Samsung Mobiles followed by LG and Sony respectively at third and fourth positions. Japanese company Honda came at fifth rank, Hewlette Packard at sixth and Del with the seventh position.
The eighth, ninth and tenth position goes to Nokia, Maruti Suzuki and Bajaj.