Take a cue from Steve Jobs on how to get most out of your meetings
Bengaluru, India | Red Newswire | Dec 25, 12:33 PM IST
Shortly after his death, Jobs’ official biographer, Walter Isaacson, described him as the “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”
According to his biography he was always ahead of his classmates, colleagues in school, college or company. He used to get bored in classes and the school, in which he was studying at that time, even advised him to skip two grades while he was in 4th grade. Getting bored in electronics class, dropping college in mid; all these things tell us how Steve used his time in the most efficient manner and as a result of which he has produced historic things.
How he managed to be so productive? How Apple under his leadership became the largest brand in the world? Probably because of the way he made meetings insanely productive. Here are the ways he made this possible:
He kept meetings as short as possible
In his book “Insanely Simple,” long time Jobs collaborator Ken Segall detailed what it was like to work with him.
In one story, Jobs was about to start a weekly meeting with Apple’s ad agency.
Then Jobs spotted someone new.
“He stopped cold,” Segall writes. “His eyes locked on to the one thing in the room that didn’t look right. Pointing to Lorrie, he said, ‘Who are you?'”
Calmly, she explained that she was asked to the meeting because she was a part of related marketing projects. Jobs heard her, and then politely told her to get out.
“I don’t think we need you in this meeting, Lorrie. Thanks,” he said.
He made sure to make someone accountable for any query to be resolved.
In a 2011 feature investigating Apple’s culture, Fortune reporter Adam Lashinsky detailed a few of the formal processes that Jobs used
As Lashinsky described:
Internal Apple speaker even has a name for it, the “DRI” or directly responsible individual. Often the DRI’s name will appear on an agenda for a meeting, so everybody knows who is responsible. “Any effective meeting at Apple will have an action list,” says a former employee. “Next to each action item will be the DRI.” A common phrase heard around Apple when someone is trying to learn the right contact on a project: “Who’s the DRI on that?”
He wouldn’t let people hide behind PowerPoint “I hate the way people use slide presentations instead of thinking,” Jobs told Isaacson. “People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they’re talking about don’t need PowerPoint.”
Slideshows were banned because Jobs wanted his team to debate passionately and think critically, all without leaning on technology.