Social networking startup Affimity secures $1.2 million in angel funding.By Anumeha Chaturvedi, ET Bureau | 10 Feb, 2016, 09.23 PM IST.
Bengaluru and San Francisco-based social networking startup, Affimity announced on Wednesday that it has raised $1.2 million in angel funding from Silicon Valley angel investors and founders.The company will use the raised funds to further expand their services in India and other countries and strengthen its team to compliment their capabilities. Affimity provides a platform for like-minded people to meet and engage with. The company stated its platform acts as an alternate social media platform for users to focus on their passions and specific interests, filtering out the background noise and only displays posts that are relevant to the users' interest. This gives Affimity users a chance to connect with individuals sharing their interests and serves as its USP. Parveen Mittal, co-founder and country manager, India said: "This is an exciting moment for us. We have seen a tremendous growth over the last few months and we consider this to be the right time to scale our operations in order to strengthen our position as the number one platform of choice for people looking to share their interests with others." "Our immediate plan is to provide better content and community experience as we reach out to more people. We are continuously adding channels as well as customizing each of them to suit the requirement of that particular community," Mittal added. Since its inception in 2014, the startup currently has 35+ channels on its platform. The company aims to reach a target of 10 million global users by December 2016, with India contributing to about 40%of that user base.