Sattviko acquires food delivery startup “Call A Meal”.
Healthy dining chain Sattviko has acquired food delivery startup Call A Meal for an undisclosed amount. Launched in 2014 by software engineer Kartik Singhal, Call A Meal offers meal services to homes and offices in Jaipur, Rajasthan.
“This acquisition will help us strengthen our delivery service, which was always a secondary business for us, making it a key business vertical for the company,” said Prasoon Gupta, co-founder and director at Delhi-based Sattviko. Singhal will join the core team of Sattviko to scale up its delivery service business that has been operational for over a year now. The acquisition also gives Sattviko access to Call A Meal’s custombe ers. “They will now be targeted by the same team but with the Sattviko brand,” Gupta said.
Sattviko, which so far has concentrated on the quick-service restaurant space, now plans to enter the fine-dining format by launching restaurants focused on modern vegetarian food, beginning with an outlet in Jaipur. “The startup’s team has been absorbed by our company and they would now be working in our first fine-dine restaurant in Jaipur,” said Gupta. Last month, the company roped in celebrity chef Bhakti Arora of TV show Master-Chef India fame as its corporate executive chef.
Sattviko, which was set up in February 2014, recently expanded its offerings to include natural and herbal yogic products.
The startup sells its products through its own portal as well as ecommerce marketplaces such as Paytm, Snapdeal and Grofers.
Earlier this year, Sattviko raised Rs 1.8 crore in a seed-funding round led by online real estate portal CommonFloor cofounder Sumit Jain, Xerox India non-executive director Rajat Jain and Samsung executive Sanjay Bhasin. The startup, which has four dining outlets in Delhi, plans to strengthen its presence in the capital by adding five more outlets, before expanding to Mumbai and Bengaluru next year.
Gupta said the company is in talks for Series A funding, which it plans to close by March 2016. He said after the funding round, Sattviko will look at expanding to overseas markets such as Dubai, London and Europe “as people there are adopting a healthy lifestyle and follow Ayurveda and (use) herbal products”.