Oxigen Wallet asks you to go cashless with its new "Bin Batua" campaign.
Oxigen, a digital payments platform, has come up with an interesting campaign to encourage people to go cashless. The wallet, along with Sachin Tendulkar, has dared all fans and patrons to go Bin Batua (without a physical wallet) this March, with its 'Bin Batua Friday' challenge.Under this month - long campaign, Oxigen Wallet challenges people to leave their batuas (wallets) at home and only use Oxigen Wallet throughout Friday, for all their daily transactions. The participants can choose any Friday(s) during the month of March, take the Bin Batua Friday challenge and stand a chance to meet the Master Blaster Sachin himself. Ankur Saxena, Director & Chief Mentor, Oxigen Wallet commented, "The Bin Batua Friday is all about promoting cashless transactions as well as elevate the trust of the audiences while using mobile wallets.While the customers have been embracing wallets and we have seen significant growth in numbers, it is still a long way before people can actually forget about their cards and wallets completely and switch to mobile wallets." Another reason for this initiative is to also bring the consumers attention to the Virtual E prepaid Visa card the latest offering on Oxigen Wallet that allows a customer to pay online wherever Visa is accepted thereby exponentially increasing its acceptance he. The product has crossed 10 million in transaction value in few weeks of Beta launch. The campaign integrates Social ,92.7 Big FM Radio and SMS inviting a pan India participation. Oxigen wallet has an active customer base of 20 million registered users and most of them use 2-3 features regularly. The challenge here is to make them use as many features as possible thereby increasing their engagement rate on the app. The wallet is spending a budget of 50 lakhs on the Bin Batua Friday campaign. Every week 5 people stand a chance to win Rs 5K in their Oxigen Wallets, overall 10 people can win memorabilia autographed by Sachin, and 5 lucky winners get to personally shake hands with the Sachin Tendulkar. Playing the flag bearer of Oxigen Wallet's 'Bin Batua Friday', Sachin recently dared his fans through his tweet in the micro blogging site Twitter, which stated, "I challenge you to forget your wallet at home for a day and pay everywhere cashless with @OxigenWallet #BinBatuaFriday". Oxigen Wallet, with 20 Million users, is a product of Oxigen Services Pvt. Ltd, India's largest payment service provider. It is accepted at over 9000 merchant locations and 10000 online sites like bookmyshow, ebay, PVR, OYO Rooms etc.
Source: ET Bureau.