Wooplr is a Social fashion discovery and commerce platform allowing people to purchase their favorite products and share it in their social circles
Bengaluru – Dec 12, 2016. RedNewswire/-
Wooplr Technologies Pvt. Ltd is an online marketplace for women’s clothes. It is a social discovery and commerce platform for fashion that allows people to recommend & purchase their favorite products and share it with their social circles.
It has raised $25k in angel funding round from Anand Chandrasekaran, former chief product officer of Snapdeal. The new funding raised by the company will be used for marketing and to further develop its products.
Bengaluru-based Wooplr was founded in 2012 by Soumen Sarkar, Arjun Zacharia, Praveen Rajaretnam, and Ankit Sabharwal. It is a basically a content-driven marketplace where the consumers or users can upload their pictures in an outfit and others can engage with the picture by liking and following the user.
It has two operating methods : First, it redirects to other online stores such as Koovs, Fab Alley for buying. Secondly ,it acts as a marketplace for brands and suppliers through it’s own front-end for making purchase.
Arjun Zacharia, co-founder and chief executive officer of Wooplr, said,
“Anand is a visionary who knows how to build products. Given his participation, we will be able to learn from his experience and tap into his wide network to grow.”
“We have built a recommendation algorithm that identifies what the user is wearing in the picture—if it is a top, what colour it is; what type and colour of pants, and then displays a list of similar products sourced from the inventory of over 400 brands with whom we (Wooplr) have partnered,” he added
Chandrasekaran has invested $25,000-30,000 as part of a larger funding round, in which Wooplr raised less than $1 million from Astarc Ventures in October.
Wooplr Claims to have 3 Mn women on the platform in Oct 2016 and 20,000 transactions a month with an average ticket size of INR 1,200 as of March 2016.