Confidential Couture facilitates sale and purchase of items from luxury brands like Louis Vuitton, Prada, Gucci, making them available at discounted rates
New Delhi-Nov 1, 2016. Rednewswire/-
Anvita Mehra 26, a designer goods lover has founded a brilliant solution for us to satisfy our desire for luxury goods which are otherwise too expensive to buy. The young entrepreneur is the founder of Confidential Couture a digital marketplace for selling and purchasing of pre-owned luxury goods. She founded the portal in the year 2014 and was later joined by her friend Jharna Gianchandani.
Anvita, an alumni of the University of Nottingham, was on a trip to London when she came across a lovely Louis Vuitton bag but could not buy it as it was too costly. She later found the same bag at a web portal named Passion which was pre-owned but looked brand new. This gave rise to a hidden entrepreneur and led her to do something similar. As soon as she finished her studies, Anvita founded her own web portal which lets everyone enjoy their favourite luxury brands without spending too much.
Confidential Couture offers pre-owned products at discounted prices from all leading luxury brands including Prada, Louis Vuitton, Chanel, Fendi, Jimmy Choo, Hermés and many others. the designer goods are tested for authenticity and bio-cleaned before they are listed for sale. "Thorough checks ensure people get authentic designer goods, supported by our guarantee, at a great price," says Mehra.
The products are divided into 3 categories– Never been used, Fairly used and Gently Used so that the buyers have a clear idea of the condition of the product. Each product comes with full description regarding its style, quality etc. The portal started with a seed investment of Rs 18 lakh collected from family loans and savings. According to Mehra, getting the Indian consumers accept their business concept was the biggest hurdle they faced who mostly doubt the quality of second-hand products. Today, the business attracts many consumers (mostly youngsters) and earned a gross revenue of Rs 2 crore in the year 2015-16.
The major challenge faced by the founders today is fending off people who sell fake goods. The startup has organised "Say no to fake" campaigns for the purpose and answers over 25 queries everyday coming from sellers. This is a good step to screen of fake products being sold. Getting fake products listed on the website results in a complete waste of resources and increase logistics cost.
The rise of grey market wherein luxury items are sold at cheap prices is also poses a difficult challenge. “Consumers times, prefer to go to the grey market, but there is always the chance of getting cheated. The guarantee of authenticity that we provide will eventually help build greater traction for our business,“ claimed Mehra