"Mutualfarm Farmville for real life“
MutalFarm an Indian startup that helps ordinary citizens fund local farmers, and get a return on their investment, without having to know anything about doing plantation or growing trees. A kind of “Farmville for real life“, as it has been described.
Backers can simply register on the platform, decide how much to invest, the amount of seeds to be planted (the choice is between banana, peanuts and carrot), and wait for their money to bear fruit – in every sense. An independent supervisor will verify the work of the professionals that maintain the farm, and sponsors will also be able to access a dashboard that shows real-time information about the trees latest condition, where they are located, and how much CO2 they have absorbed.
As the last parameter shows, the Mutualfarm project is not exactly your usual short-term focused, profit-driven, project.
Partly because, due to its own nature, investment in land does not always translate in fast, or even regular, returns –Nutmeg trees start flowering in the six th year, and are thought to reach their peak yield in 20 years– partly because the mission of the company is not only to make money but also to have a social impact.
“The idea came from our day to day problem, which is (how to provide) massive food supplies for India 1.3 billion population. We have enough fertile land but a lot of our land is idle or under utilized,”, “therefore we want to maximize the land utilization and to improve the environment as well.”