The Master Blaster Himself Launches Premium Menswear Brand on Myntra 

MYNTRA SURPRISES CRICKET FANS WITH THE LAUNCH OF SACHIN TENDULKAR'S 'TRUE BLUE'

Bangalore - August 18, 2016.RedNewswire/-

Myntra, the country's leading fashion hub that houses top brands, witnessed the limelight of cricket legend,Sachin Tendulkar. Popular in the field for swaggering strokes and off it for his modest persona, Sachin Tendulkaris now bringing True Blue - his signature premium menswear brand to Myntra.

With its launch in May 2016, True Blue endorses Indian ethnicity with a modern twist. Subtleness in fashion just got a new definition with True Blue. With sobered shades of pastels, greys and whites, a wide selection of runway-inspired fashion in extended sizes is now available at amazing prices.

Be it light summer suits or shirts, T-shirts, chinos, waistcoats and other basics, the range is sleek and minimal clothing for every day. The design approach taken is modern, yet preserves the classic touch, thus giving it a unique identity and a strong reason to become popular.

When asked about True Blue, Sachin Tendulkar said, "True Blue embodies my identity and corresponds to the way I look at fashion. I believe in fashion that endows personal comfort, reflecting an individual's style and not just a form of demonstration. It is exciting to note that True Blue will be available online on Myntra to the many customers across the country and continues its pursuit of emerging as an iconic brand from India."

Puneet Jain, COO, Arvind Fashion Brands said, "We are thrilled to partner with Myntra and leverage the superior reach and access that the platform offers brands. Sachin is excited to have another opportunity to engage and interact with men across the globe by dressing them in superior fashion."

Prasad Kompalli, Head, eCommerce Platform, Myntra said, "Celebrity fashion is a rapidly evolving segment in India and Myntra is at the forefront of enabling celebrity fashion brands build strong digital footprints. True Blue brings alive and effectively combines Sachin's passion for India and fashion. We are proud to partner with his venture and help establish Sachin as a fashion icon."

About Myntra

Myntra is a leading e-commerce platform that hosts top-notch fashion brands. It has partnered with over 2000 leading fashion and lifestyle brands in the country namely Nike, Adidas, Puma, Levis, Louis Philippe, Arrow, Jealous 21, Diesel, CAT, Harley-Davidson, Ferrari, Timberland, US Polo, Fabindia, Biba and several others.

With the aim to provide fashion and lifestyle wear; Myntra extends service to more than 19,000 pin codes across the country. Hosting the largest in-season product catalogue of 100% authentic products, easy cash on delivery options and 30-day exchange/return policy, Myntra is the most favoured online shopping destination for the masses.

About True Blue

True Blue is a premium brand that brings menswear and apparels styled with the ethnic touch that best befits a nation aware of its origin. With its modern profiling, great quality and fine detailing, each True Blue product is crafted to meet the fashion expectations of the progressive Indian.


Media Contact Details

Priyanka Bhargav E-mail: Priyanka.bhargav@myntra.com Contact: +91-9986241443 Myntra

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