India gets its first designer ‘Vincent van Gogh’ inspired auto-rickshaw
Delhi | Red Newswire | May 28 10:00 AM IST.
Mumbai is known for its black and yellow taxis and Delhi is known for its black and yellow auto-rickshaws. Recently, a crowdfunded “taxi fabric project” was launched in Mumbai which has been turning ordinary taxis into designer taxis since then. The same project has now come to Delhi to gives its “Kaale-peele” auto-ricks a new look.
The project will seek help from local designers and inspiration from the city itself. The first designer auto-rickshaw features Humayun’s Tomb. Its depicted in a Vincent van Gogh’s ‘The Starry Night’ inspired style.
Nasheed Shadani, designer from Wieden + Kennedy advertising agency, designed this auto. He named the auto as “Tassavur” which in Urdu stands for imagination.
"The true character of Delhi is in its monuments. I wanted to create a painting that evokes a mood so that when people sit in the auto they are transported to some other space,” Shadani told Mashable.
The idea behind this project is celebrate the rich heritage of the city. Shadani says, “There is a monument in every other street in Delhi but no one notices them. Through this work I hope people can see it a little differently through their imagination."
Taxi Fabric has planned to refurbish ten autos in its first phase. Taxi Fabric is carrying out this project in coordination with Manas Foundation. This organization has been working toward training auto drivers on gender sensitization. Ankita, spokeswoman of Manas Foundation said, “Each of these drivers is being rewarded for their good behavior in a way. It's all about starting a conversation." Five of the ten autos will focus on city’s heritage and rest will be gender-focused.
Shadani says, “When the driver, Hari Om Sharma, saw his auto, he exclaimed mazaa aa gaya. The best part of the project is undoubtedly bringing art to the public."
This article was originally published here.