#IamBrandBihar: Breaking Bihari stereotypes , they are rocking and viral on social media.
When Udta Punjab’s trailer was released a few months ago, Alia Bhat received a lot of open letters for portrayal of her character as an educated labourer from Bihar. Thanks to stereotyping! In India, people from most states are stereotyped, be it Bengali, Punjabi, Maharashtrian, Delhites or Mumbaikars. Unfortunate as it is, they are characterised by the state they come from. But when Biharis are stereotyped, the characteristics are often derogatory and this is what a social media campaign titled “I am Brand Bihar” started by Patna Beats, a website working to promote Bihar, wants to change. They took to Facebook to share pictures of people from different professions who are defining “Brand Bihar”. Anand Kumar Teacher (Founder at Super 30) (Source: Facebook/Patna Beats)