GMR airport in Hyderabad partners with on-demand content provider Fropcorn.Hyderabad | RNW | By Payal Ganguly, ET Bureau | 4 Feb, 2016, 09.30 PM IST.
Media technology company Banyanpod Technologies has partnered with GMR Hyderabad International Airport (GHIAL) to offer its on-demand hyperlocal content distribution service Fropcorn. Fropcorn entertainment hotspot will be available to users across the terminal for streaming and downloading movies and other content in less than 3 minutes. "The content available is a mix of free and paid content and can be downloaded for watching in-flight," said Kartik Poddar, co-founder of the company which has also partnered with state transport buses and is sounding out opportunities with commercial establishments. The 2015 company competes in the space with Sequoia backed PressPlay in the business model. The company has partnered with entertainment houses like Yash Raj, Sun TV, Reliance among others. "With Fropcorn entertainment hotspot, we now extend the GHIAL experience even beyond the airport premises and ensure our flyers have a great time throughout the journey. We expect this to further augment Hyderabad airport's status as a preferred Gateway for South & Central India," said SGK Kishore, CEO of GHIAL.